CATHERINE J.

Catherine J. is an experienced English Teacher transitioning into eCommerce email copywriting, leveraging her eight years of experience in writing, editing, research, and audience adaptation. Based in the Philippines, she crafts persuasive email copy infused with empathy and strong grammar while utilizing AI for research and brainstorming. Catherine has developed a self-initiated portfolio where she wrote a welcome email for a fictional brand, Bloom & Brew, emphasizing a warm voice and clear call to action. She effectively transforms product features into customer-focused benefits and tailors messaging for diverse audiences. Her teaching role at Tungawan National High School involves creating engaging learning materials, adapting communications, and editing for clarity, directly reflecting her skills in brand voice adaptation, audience & product research, and customer-centered messaging. Catherine holds a BS in Secondary Education, majoring in English, from Jose Rizal Memorial State University.