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Cathy G. — Mid-Level SEO Specialist from Philippines

Cathy G.

Mid-Level SEO Specialist

Philippines 3-6 years
Open to offersNew to Platform
Languages
TagalogEnglish
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About

Cathy Grace S. is an experienced SEO Specialist / WordPress Developer with a background in digital marketing, e-commerce, and technology sectors. She has worked with companies such as Olly Olly, CJ Digital, HelloBox Corporation, and XI-QUE Digital Marketing, contributing to projects focused on SEO auditing, Google My Business management, and onsite optimization. Cathy has led initiatives in on-page SEO, technical SEO, and keyword research, implementing strategies like optimizing meta titles/descriptions, improving site architecture, managing citation listings, and conducting comprehensive analytics using tools such as Ahrefs and Google Analytics. Her scope of responsibility further includes content creation, landing page design, local SEO solutions, collaborating with developers during website builds, and maintaining high standards in WordPress management. She holds a Bachelor of Science in Information Technology and certifications in local SEO and front-end development.

Experience

  • SEO Specialist / Wordpress Developer

    Olly Olly · 2023 — 2025
    Conduct comprehensive keyword research to uncover valuable search opportunities for new website projects and service pages. Optimize Google Business Profile (GBP) through profile setup, category selection, business descriptions, services, and ongoing content updates to enhance local visibility. Execute on-page SEO methods by refining headings (H1–H6), fostering internal links, positioning keywords, and structuring content for improved search rankings. Update and refine meta titles and descriptions to boost click-through rates and search visibility. Manage local citation listings and directory submissions to fortify local SEO signals, ensuring consistent business representation across platforms. Perform technical SEO audits to pinpoint issues affecting site performance, indexing, crawlability, and architectural integrity. Collaborate with development and content teams throughout new website projects to embed SEO best practices from the outset. Enhance website components, ensuring site speed, mobile performance, schema markup, and URL structures support effective search engine outcomes. Track website performance and keyword rankings employing SEO tools like Ahrefs and Google Analytics. Support content optimization and blog posting activities to advance organic traffic and bolster SEO initiatives. Ensure all newly developed websites adhere to SEO best practices and comply with search engine indexing protocols.
  • SEO Specialist / Wordpress Developer

    CJ Digital · 2023 — 2025
    Implement strategies for on-page SEO to enhance website visibility and performance effectively. Carry out technical SEO tasks to elevate search engine rankings through advanced optimization methods. Conduct in-depth keyword research to discover and target relevant keywords that optimize search engine results. Set up and manage Google Analytics for conversion tracking, enabling efficient measurement and analysis of website performance. Oversee Google My Business profiles, optimizing them to maximize local visibility and engagement. Manage email communications to streamline both internal and external correspondence. Develop and execute content strategies aimed at driving organic traffic through SEO and addressing user intent. Handle WordPress management tasks, which include content updates, plugin management, theme adjustments, security measures, troubleshooting, user access, SEO optimization, and responsive design.
  • SEO Specialist

    HelloBox Corporation · 2023 — 2023
    Carry out keyword research to identify highly relevant and effective keywords for the website's content. Enhance various on-page elements, including meta tags, headings, and content organization, to augment search engine visibility and enhance user experience. Oversee off-page SEO strategies and link-building efforts to boost website authority and reputation. Tackle the technical aspects of website optimization, addressing site speed, mobile compatibility, and crawlability to facilitate effective indexing by search engines. Produce high-quality content for blog posts, articles, and other digital formats to engage visitors and elevate the website's value. Design landing pages specifically for e-commerce, concentrating on user experience, conversion rates, and product promotion.
  • Payment Officer

    Trives Technology Corp. · 2022 — 2023
    Role description not provided explicitly.
  • Payment Officer

    Invech Treasure Processing Corp. · 2021 — 2022
    Monitor and manage debit income within the system to ensure precision and financial stability. Facilitate client withdrawal transactions, ensuring secure and smooth processes. Collaborate with the finance department to conduct financial audits of deposits, withdrawals, and expenses to uphold financial integrity. Prepare and submit daily financial reports for clearer insights into the organization's financial position. Supervise and manage all deposit transactions, assuring compliance with established procedures. Compile and present daily and monthly settlement reports for accurate financial record-keeping and transparency. Verify incoming deposits against client account names before crediting them to respective accounts. Train new employees on organizational processes to promote effective adherence to work standards.
  • SEO Specialist

    XI-QUE Digital Marketing · 2019 — 2020
    Role description not provided explicitly.

Skills & Expertise

Education

  • Bachelor of Science: Information Technology
    Colegio Dela Purisima Concepcion · — — 2023

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