Cathyrine A.

Cathyrine A. is a seasoned Freelance Social Media Manager from Pangasinan, Philippines, proficient in developing robust content systems and strategies that align with business objectives even under constrained resources. She is adept at conducting thorough social media audits, competitor analysis, and audience research to bolster brand presence across platforms. At Yumi Likha, she revisited and optimized social media content by addressing low-performing posts and establishing more cohesive branding on Facebook, notably through improved bios, contact information, and the strategic use of pinned posts. Her work also includes setting up efficient workflows with Google Sheets for streamlined content planning and analytics tracking. Additionally, with Aura Theory, Cathyrine pioneered projects that involved defining brand identity, constructing comprehensive visual identity systems, and crafting effective content strategies focused on education, engagement, and promotion. Her technical proficiency with Canva, Meta Business Suite, and Google Sheets supports her practical approach to enhancing brand communication and outreach. Cathyrine holds a Bachelor of Science in Information Technology from Colegio de San Juan de Letran Manaoag.