Celia M.
Mid-Level Social Media and KOL Specialist
Open to offersNew to PlatformAbout
Celia M. is a seasoned social media and KOL specialist with five years of direct experience in Indonesia’s digital marketing landscape. Currently working as a Campaign Management Associate at a media-tech company targeting Millennials and Gen Z, she manages influencer partnerships, campaign reporting, and brand communication. Previously, at a leading social media and digital activation company, Celia’s responsibilities included producing daily content, executing paid social campaigns with platforms like Ads Manager, and orchestrating digital event marketing—such as a fan event for Glutanex that drew 5,000 attendees. Her background spans content creation, campaign analytics, and managing complex project workflows with tools like Asana, Trello, and Hootsuite across media, education, HR, and travel sectors.
Experience
Campaign Management Associate
IDN · 2024 — PresentContacted KOLs at the start of campaigns, managed campaign processes from briefing to content and timeline adherence, ensured KPI achievement, coordinated product shipment between clients and KOLs, and created campaign reports including analytics, deck presentations, and content approvals.Project Manager
Future Mediatrix Group · 2021 — 2023Produced daily engaging content such as posts, images, videos, and infographics; scheduled social media content using Asana, Trello, Hootsuite, and Social Baker; collaborated with team members across functions; managed paid campaigns through Ads Manager; developed video concepts and supporting materials for Instagram reels and TikTok.English Teacher
BritishEnglishClass · 2019 — 2021Prepared lesson materials tailored to student proficiency, delivered interactive English instruction on grammar, vocabulary, and pronunciation, assessed students' progress through tests and assignments, maintained communication regarding learning inquiries, and kept detailed records of student performance and attendance.Administrative Assistant
PT Quantum HRM International · 2020 — 2021Assisted in managing and proofreading documents for online client assessments, and coordinated with staff to organize files systematically.Sales Executive
Best Tour · 2019 — 2020Identified potential customers through channels such as cold calling, company visits, and tourism exhibitions; negotiated sales terms and pricing with clients; responded to customer inquiries, concerns, and complaints to maintain positive client relations.Creative Intern
RCTI · 2017 — 2017Contributed to scriptwriting through proofreading and idea generation, participated in creative reviews by offering suggestions for improvement, and assisted with production planning including props and set design for TV programs.
Skills & Expertise
Education
- Bachelor of CommunicationsUniversitas Katolik Widya Mandala Surabaya · 2014 — 2019
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