Chantelle M.
Mid-Level B2B Content Strategist
Open to offersNew to PlatformAbout
Chantelle M. is a seasoned Content Strategist with over four years of experience crafting brand narratives in sectors like AI, SaaS, cybersecurity, and emerging technologies. Based in Johannesburg, South Africa, and holding an LLB from the University of the Witwatersrand, she effectively bridges technical complexity with audience-specific communication, from developer documentation to executive messaging. At MiniMeLabs, Chantelle executed multi-channel content strategies for AI and infrastructure products, leveraging tools like Canva and Figma to ensure consistent brand identity across social media platforms. Her legal expertise fortified her ability to draft GDPR-compliant documents, including privacy policies and terms and conditions. Previously, she enhanced search visibility as an SEO Content Writer at Rankflux Digital Ltd, applying her skills in keyword research and performance tracking with platforms like SEMrush and Google Analytics. Chantelle excels in journalist outreach, email marketing, and cross-functional collaboration, consistently delivering value across technical and legal content domains.
Experience
Social Media & Content Strategist
MiniMeLabs · 2025 — 2026Executed multi-channel content strategies for AI and infrastructure products, collaborating with the CEO to ensure accurate messaging. Crafted social media posts and short-form video content using Canva, Figma, and CapCut. Developed legally compliant documentation, including cookie and privacy policies, ensuring alignment with GDPR. Managed targeted email marketing campaigns through Mail Meteor, overseeing segmentation and performance tracking. Engaged in journalist outreach, drafting press releases for various sectors, and utilized Press Ranger for pitching. Created website copy that simplified technical functionalities for diverse audiences. Conducted interviews for brand positioning insights and collaborated with developers for QA testing of chatbot features. Assisted in recruitment processes by supporting candidate assessments and onboarding. Organized content production workflows in Notion, managing project timelines and deliverables.SEO Content Writer
Rankflux Digital Ltd · 2025 — PresentResearched and generated long-form, SEO-optimized content for clients in technology, cryptocurrency, and digital innovation sectors. Utilized strategic keyword analysis and performance tracking via SEMrush to enhance organic search visibility. Simplified complex subjects into structured, conversion-focused content for varied audiences.Freelance Content Marketer
Remote · 2024 — 2025Created messaging strategies aligned with brand identity for clients in travel and education industries. Employed A/B testing and analytics to refine messaging and enhance content ROI across digital channels. Developed structured content plans with defined KPIs based on business objectives.Contributing Writer
The LiftedVeil · 2025 — PresentAuthored pieces on thought leadership and culture, focusing on music, philosophy, and social issues. Conducted research and interviews to ensure accuracy and depth in published content.Ghostwriter
The Urban Writers · 2022 — 2025Produced long-form eBooks and manuscripts across diverse niches including self-help and fiction, delivering publication-ready content. Collaborated with clients and editorial teams on outlines and provided technical editing to ensure quality.Article Writer
BrownPages Africa · 2024 — PresentGenerated SEO-focused editorial content on arts and culture in South Africa, enhancing brand visibility through targeted strategies. Managed content publishing via WordPress and tracked metrics using SEMrush and Google Analytics to optimize engagement.Legal Intern
University of the Witwatersrand · 2023 — PresentConducted legal research and analysis on case matters, drafting documents that required clarity and precision. Managed multiple case files while meeting strict deadlines and collaborated with attorney on case strategies. Engaged in client consultations to assess legal issues and proposed solutions. Followed up with clients to provide updates and maintain communication.Content Marketer
Global Commerce Media · 2023 — PresentImplemented SEO and keyword research in content production for various client verticals, utilizing ChatGPT for drafting and Figma for design.Article Writer
Dumelang Newspaper, University of the Witwatersrand · 2022 — 2023Wrote editorial articles on South African legal history and current affairs for a student publication, developing editorial discipline through thorough reviews and fact-checking.
Skills & Expertise
Education
- Bachelor of Laws (LLB)University of the Witwatersrand · 2019 — 2023
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