Charito L.

I offer a powerful combination of revenue-driving B2B lead generation, specialized CRM and workflow automation expertise in GoHighLevel and Monday.com, and high-level executive support. My cross-industry background, operational intelligence, and remote readiness enable me to seamlessly equip senior leadership, optimize digital operations, and scale sales pipelines with minimal onboarding.

• Freelance Marketing Coordinator

  null · 2023 — Present
  Executed targeted B2B lead generation campaigns, achieving an average of 300 qualified leads monthly. Designed and implemented Monday.com pipelines for lead tracking and candidate hiring, minimizing manual data entry time. Managed community engagement across more than 10 social platforms, addressing inquiries within a 2-hour response time. Created various marketing materials, producing over 15 assets quarterly. Updated company website content weekly, ensuring complete accuracy and currency. Prospected high-value B2B leads using LinkedIn Sales Navigator and WhatsApp, facilitating introductory meetings with key industry associations. Extracted and qualified lead lists exceeding 2,000 prospects, enhancing sales pipeline generation.

• Business Development Officer

  MM RoyalCare Marketing Services, Inc. · 2021 — 2022
  Oversaw social media campaigns for three corporate accounts, leading to significant community growth. Established B2B and influencer partnerships by crafting 'service-for-feature' proposals, widening market reach. Planned networking strategies by identifying key client association events, enabling interaction with over 50 decision-makers. Improved lead intake processes, converting social media engagement into actionable reservations and inquiries.

• Executive Assistant cum Sales Admin

  MM RoyalCare Marketing Services, Inc. · 2014 — 2022
  Conducted final reviews of departmental approvals, auditing corporate documents annually for compliance and quality assurance. Represented the CEO in executive meetings, summarizing insights from weekly discussions. Facilitated communication between the CEO and multiple teams, ensuring clarity across 8 teams. Managed financial administration, including budget reviews and expense audits with high accuracy. Coordinated travel arrangements for executives and organized high-level events. Reviewed the sales pipeline weekly to ensure data accuracy and accountability for sales activities. Maintained a Work Breakdown Structure for Account Acquisition, guaranteeing timely renewals for numerous healthcare accounts.

• Sales Officer I / Specialist / Trainer

  Boardwalk Business Ventures, Inc. · 2009 — 2014
  Supervised over 32 frontliners in regional branches and coordinated recruitment and sales campaigns for dealers. Managed operations of a satellite office and supported large-scale client projects. Developed and executed training programs to improve dealer performance and sales skills.

• BSBA – Marketing

  Rizal Technological University · 2004 — 2008