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Charlemagne M. — Mid-Level Marketing Systems Architect from Philippines

Charlemagne M.

Mid-Level Marketing Systems Architect

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Charlemagne M. is an accomplished Sr Marketing Operations Specialist with extensive experience in the telecommunications, SaaS, and information systems industries. At 8x8 International Philippines, Charlemagne led the architectural development of the marketing technology stack, managed campaign execution and lead lifecycle processes across platforms like Salesforce and Marketo, and designed outreach sequence strategies to improve buyer engagement. Previously at RingCentral, Charlemagne held roles including Sr Architect, Marketing Systems and Associate Manager, Marketing Systems Development, where he orchestrated cross-functional integration, enhanced data architecture, and developed automated lead-routing systems and performance analytics using tools such as Tableau and Talend. With a strong background in system integration, process improvement, and marketing infrastructure, Charlemagne effectively bridges technical development with business growth needs in complex organizational settings.

Experience

  • Sr Marketing Operations Specialist

    8x8 International Philippines Branch Office · 2017 — 2024
    Spearheaded the architectural development of the marketing technology stack, ensuring integration and efficiency within marketing operations. Managed the execution of marketing campaigns, optimizing lead flows across platforms such as Salesforce and Marketo, while enhancing the lead lifecycle management. Directed the strategy for Outreach sequences, improving buyer engagement and aligning with marketing objectives. Championed the implementation of interactive product demos, collaborating with various teams to enhance user experience and drive engagement. Worked alongside Marketing Systems Architects to refine data strategies and develop comprehensive enablement resources for marketing tools. Designed performance analytics dashboards using Salesforce and Tableau, delivering actionable insights for improved campaign performance.

  • SR ARCHITECT, MARKETING SYSTEMS

    RingCentral · 2022 — 2024
    Led initiatives across departments to design and develop technology solutions addressing organizational challenges. Orchestrated cross-functional integrations to facilitate seamless operations, while establishing data architecture for system enhancements. Oversaw a team of technical professionals, resolving complex projects through in-depth analysis of processes and industry standards. Created a knowledgebase for advanced applications, implementing standards for coding and testing. Continuous maintenance and enhancement of the lead-delivery system were crucial for automating lead routing processes. Provided risk assessments to ensure decisions aligned with organizational impact and compliance.

  • ASSOCIATE MANAGER, MARKETING SYSTEMS DEVELOPMENT

    RingCentral · 2021 — 2022
    Collaborated with senior management and QA teams to develop, test, and release product features. Engaged with internal and external teams for cross-functional integration of marketing solutions. Advised on web trends and emerging technologies while establishing project scopes based on business needs. Developed cloud-based solutions and monitored project deliverables through the design and implementation phases. Ensured quality through comprehensive testing and documentation while providing project status reports.

  • SENIOR MARKETING SYSTEMS ENGINEER

    RingCentral · 2018 — 2021
    Directed efforts to re-engineer the Lead Routing System using LeanData, streamlining processes and fostering inter-departmental alignment. Designed and monitored automated testing systems to support the Lead Routing Engine's reliability. Championed automation initiatives across diverse teams, significantly reducing manual workload and facilitating new revenue streams through advanced communication technologies.

  • MARKETING SYSTEMS ENGINEER

    RingCentral
    Integrated various systems to facilitate data flow across cloud SaaS platforms. Developed, tested, and deployed solutions tailored for achieving specified business outcomes while leveraging technologies such as Salesforce and Marketo. Led enhancements of the CRM and ETL systems, documenting and refining processes to boost multi-platform reliability. Built robust reporting mechanisms to monitor lead flows and ensure data integrity, collaborating closely with sales and marketing teams.

  • SALESFORCE ADVANCED ADMINISTRATOR

    Cognizant
    Provided real-time support for complex issues concerning configuration and development within Salesforce. Advised on best practices for various enterprises utilizing Salesforce CRM, customizing solutions to align with diverse business setups. Developed automated systems and crafted analytical solutions to enhance business processes, maintaining a focus on customer service excellence.

  • MARKETING SYSTEMS ANALYST

    RingCentral
    Designed, built, tested, and monitored solutions to drive effective business outcomes, ensuring adherence to best practices across numerous technologies. Led process enhancements related to CRM and integrations while ensuring a high standard of quality assurance for lead flows. Supported the development of dashboard reporting tools to maintain data integrity across various systems.

  • TECHNICAL SUPPORT REP II

    STREAM GLOBAL SERVICES
    Delivered technical support to end-users for telecommunications services, focusing on product support for hardware and operating systems.

  • SENIOR WEB DEVELOPER

    The Unlimited Dynawealth Marketing Inc
    Initially led a web-development team to create a CRM system, guiding the team to deliver a user-friendly analytics platform. Continued as a part-time Network and Systems Administrator to maintain system integrity and business continuity.

  • CUSTOMER SERVICE REP / QUALITY ANALYST

    SITEL
    Conducted call monitoring and created case studies, facilitating call calibration sessions and meetings to analyze performance and propose improvements.

Skills & Expertise

Marketing AnalyticsData AnalysisCRM ManagementProject Management

Education

  • Bachelor's Degree, Computer Science
    UNIVERSITY OF CALOOCAN CITY

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