Charmaine K.
Senior Strategic Marketing Specialist
Open to offersNew to PlatformAbout
Charmaine K. is an accomplished Integrated Sales & Marketing, Communications, Events and Media Leader with over 15 years of expertise across the telecommunications, banking, ICT, and professional services industries. She has delivered substantial impact by managing business development initiatives, executing digital and email marketing campaigns, supporting multi-channel projects, and overseeing brand consistency. At i-Office Solutions, Charmaine directed lead generation and competitor analysis, while at First National Bank, she ensured compliance and optimized email marketing for enhanced engagement. Her experience at Elegant Line Trading and Telkom SA Ltd. included brand management, campaign development, marketing collateral evaluation, and oversight of sales teams, routinely driving performance and client satisfaction within dynamic business environments.
Experience
Business Development Officer
i-Office Solutions · 2025 — PresentDirect email marketing campaigns in line with business development goals. Coordinate lead generation through market research and surveys while maintaining marketing and lead databases for readiness reporting. Support proposal creation and messaging for campaigns. Conduct research on competitors and market trends. Build comprehensive knowledge of the company’s products and services to aid the sales process. Monitor and report on campaign activities.Campaigns Consultant
First National Bank · 2019 — 2020Contribute to sales and marketing campaigns for banking products and services. Enhance email communication strategies, resulting in increased engagement rates. Analyze market trends and collect competitor intelligence. Oversee the client campaign process from start to finish while ensuring compliance with governance and audit standards. Retrieve leads from internal channels, contacting both existing and prospective customers to drive sales, while delivering exceptional client service.Marketing Consultant
Elegant Line Trading · 2017 — 2019Create marketing plans that align with business objectives, enhancing relations and loyalty with current clients. Assess marketing collateral along with social media and advertising efforts, identifying opportunities for brand positioning and customer engagement.Branch Manager
Telkom SA Ltd · 2010 — 2016Oversee the Telkom store as a commercial entity, implementing marketing and promotional campaigns locally. Ensure brand consistency and customer satisfaction while managing budgets for marketing to ensure efficient spending and accurate forecasting. Lead a team of 9 Sales Consultants to achieve sales targets, focusing on the marketing and merchandising of products and services.Account Manager
Vox Orion Telecoms · 2010 — 2010Participate in formal Key Account Management training while selling products such as Lease cost routing and Crystal VOIP to clients. Ensure the integration of sales, technical, and debtor contacts in the CRM. Focus on horizontal product penetration, exploring all possible product opportunities within existing accounts, alongside developing personal relationships at predefined organizational levels.Corporate Sales Coordinator
Altech Autopage · 2006 — 2010Serve as the primary contact for corporate and SME queries and servicing, ensuring adherence to SLA turnaround times. Load orders into the CRM and manage contracts for corporate clients through telephonic communication. Track monthly year-to-date sales and retention figures.
Skills & Expertise
Education
- B.Phil Honors in MarketingIMM GRADUATE SCHOOL OF MARKETING
- Diploma in Marketing ManagementIMM GRADUATE SCHOOL OF MARKETING
- Matric (Senior Certificate)QUEENS HIGH SCHOOL
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