Cindy P.
Mid-Level Marketing Coordinator
Open to offersNew to PlatformAbout
Cindy P. is an accomplished marketing professional with over 20 years of experience across the manufacturing, government, nonprofit, and professional services industries. As a Marketing Coordinator & PA to the Managing Director at Barpro Storage SA Pty Ltd, she led brand strategy execution, campaign planning, and managed SEO, Google Ads, and digital content to enhance online visibility. Her responsibilities included overseeing product launches, social media, newsletters, and the full tender process in the private sector manufacturing context. Previous roles at REDISA and the Council for Geoscience involved implementing marketing strategies, managing public and media relations, conducting market research, and executing internal and external communications for stakeholder engagement. Cindy’s freelance work further involved delivering visual branding solutions and marketing collateral, leveraging tools such as CorelDraw, Canva, Google Workspace, and Atlassian for marketing analytics and project management.
Experience
Marketing Coordinator & PA to Managing Director
Barpro Storage SA Pty Ltd · 2019 — PresentExecuted brand strategy implementation, orchestrating marketing campaigns and managing digital content. Created PowerPoint presentations, proposals, and sales materials for client meetings. Oversaw product launch campaigns, newsletters, and content for social media. Performed market research, delivering insights to support strategic decision-making. Managed SEO efforts, website updates, and Google Ads campaigns, enhancing online visibility. Handled activities related to the MD's office and provided assistance to technical, sales, and executive teams. Coordinated the end-to-end tender process, gathering quotes and liaising with internal teams for timely document submission. Managed administrative tasks for the MD, including executive support and document preparation. Maintained clear communication withBrand Marketing & Design (Freelancer)
Freelance · 2017 — 2019Created marketing materials and publications that strengthened brand visibility and supported lead generation. Designed layouts and visual branding solutions that were aligned with client goals.Marketing Officer – Public Relations & Communications
REDISA · 2016 — 2017Formulated and executed marketing strategies, content, and campaigns aimed at enhancing stakeholder engagement. Managed media relations and oversight of social media channels.Marketing & Communications Officer / Acting Marketing Specialist / Marketing Officer
Council for Geoscience · 2002 — 2016Designed and executed brand strategies for various divisions, aligning messaging with the organization's objectives. Led campaigns to promote brand awareness and corporate social responsibility initiatives. Managed content creation for digital platforms and newsletters, ensuring a consistent brand voice. Supervised event planning and execution, including workshops and community engagement activities. Collaborated with internal teams to align marketing efforts with business goals, enhancing campaign effectiveness. Conducted market research and competitive analysis to guide strategic positioning. Developed strategies for communication channels, optimizing engagement through copywriting and visual branding. Ensured alignment of brand innovation with long-term strategic objectives while presenting strategies and campaign outcomes
Skills & Expertise
Education
- Diploma in Project ManagementDamelin Business College · 2012 — 2014
- Advanced Diploma, Strategic Marketing managementLondon Business School (SA) · 2006 — Present
- National Certificate Business, Management & MarketingNorthlink College · 1999 — Present
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