Claudia L.
Senior Digital Marketing and Growth Manager
Open to offersNew to PlatformAbout
Claudia is a seasoned marketing and growth leader with over 20 years of experience driving digital transformation, product marketing, and revenue growth across B2B and B2C sectors. Currently serving as Growth & Marketing Lead at Ceibo Growth, Alex oversees end-to-end growth operations, aligns cross-functional teams, and leverages analytics for performance optimization. At Grupo SpringHaus, Alex managed multi-brand strategies, product launches, and expansive digital campaigns in industries such as pet care, home solutions, and FMCG. As Product Marketing Manager for IDT Corporation, Alex led global marketing initiatives in the telecom space, focusing on SMS and Voice solutions. Previous roles include Head of Marketing for Arcos Dorados (McDonald's Argentina) and leadership positions at Iplan, Jeep, Dodge, FIAT, Clarin Digital, and The Walt Disney Company LATAM. His expertise spans CRM & Salesforce, performance marketing, and account management, delivering measurable business impact in international markets.
Experience
Marketing Lead
Ceibo Growth · 2025 — PresentDirects growth operations by aligning strategy, execution, and analytics; coordinates cross-functional teams from Marketing, Product, and Data to enhance acquisition and revenue growth; establishes KPIs, reporting frameworks, and experimentation processes for ongoing marketing optimization; interprets performance data for strategic recommendations; manages key client accounts and ensures marketing initiatives support business objectives; identifies new growth opportunities and assists with lead generation.Marketing Manager
Grupo SpringHaus · 2024 — 2025Directed marketing strategy for brands including PatagonPets, Springhaus, HomeSolution, and Grano Pampa; developed product lines, packaging, and point-of-sale materials; managed website operations, social media, and paid media campaigns; represented brands at trade shows and industry events; pursued business development through partnerships, events, and digital channels.Product Marketing Manager (SMS & Voice)
IDT Corporation · 2021 — 2024Oversaw product marketing for telecom solutions such as SMS, Voice, and DIDs; created sales collateral, product documentation, and global marketing materials; managed the strategy for international trade shows across USA, Europe, Asia, and Middle East; organized client meetings and cultivated industry partnerships at telecom events.Head of Marketing Argentina
Arcos Dorados (McDonald's) · 2019 — 2021Led national campaign product development and launches; managed media planning, marketing budgets, and digital customer acquisition; directed CRM strategy using Salesforce, including push notifications and email marketing; supervised digital product development for features such as Mobile Order & Pick-Up.Online Marketing Manager
Iplan · 2016 — 2019Developed digital marketing strategy encompassing paid media, social media, and web analytics; managed marketing planning, campaign execution, and media buying; conducted functional analysis and project management for website and e-commerce initiatives.
Skills & Expertise
Education
- Licentiate Degree in MarketingUniversidad Argentina J. F. Kennedy
- Postgraduate Studies Marketing & International TradeUniversidad de Belgrano
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