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Clyzel P. — Mid-Level Paid Social Strategist from Philippines

Clyzel P.

Mid-Level Paid Social Strategist

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Clyzel P. is a dedicated Paid Social Strategist specializing in Meta and TikTok Ads for direct-to-consumer and ecommerce businesses. With a strong focus on strategy, Clyzel is adept at constructing campaigns that minimize budget wastage while enhancing ad performance over time. Operating as the Founder and Lead Strategist at Sonder Collective since February 2026, she manages comprehensive strategies for numerous accounts, covering Meta, TikTok, and Google Ads. Her successful track record includes a 4.28x overall ROAS for a Home Goods brand and significantly reducing new customer acquisition costs. Clyzel’s past roles include positions at SpinX Games Limited, Right Hook Digital, and Pick a Plant, showcasing a progressive career in social media management and advertising. She is fluent in both English and Filipino, offering flexible availability with US hours overlap. Her proficiency extends to using essential tools like Meta Business Suite, TikTok Ads Manager, and Google Analytics.

Experience

  • Founder & Lead Strategist

    Sonder Collective · 2026 — Present
    Oversee a creative-led paid social agency, focusing on DTC brands, eCommerce operators, and service businesses. Manage the strategy for Meta, TikTok, and Google Ads across multiple accounts. Develop frameworks for creative performance, including testing strategies and scaling plans. Supervise both creative and campaign divisions while guiding a team of contractors.

  • Community Manager

    SpinX Games Limited · 2019 — 2024
    Manage community engagement initiatives and oversee social interactions within the gaming sector.

  • Media Buyer

    Lukas Holschuh (Freelance) · 2022 — 2023
    Execute purchasing strategies for advertising across various platforms, ensuring effective ad spend placement.

  • FB Ads Specialist

    Aperture Commerce · 2021 — 2022
    Specialize in managing Facebook Ads campaigns, focusing on optimizing performance and engagement.

  • Ecommerce Manager

    E Ride Solutions · 2020 — 2021
    Manage the overall ecommerce operations, ensuring effective product placement and online sales strategies.

  • Social Media Marketing Manager

    Precision Web Solutions | Five Star Credit Solutions · 2020 — 2020
    Oversee social media marketing efforts, developing strategies to enhance brand visibility and customer interaction.

  • Client Liaison

    Right Hook Digital · 2019 — 2020
    Facilitate communication between clients and the agency, ensuring alignment on project goals and deliverables.

  • Marketing Assistant

    Right Hook Digital · 2018 — 2019
    Support marketing initiatives by assisting in various tasks related to campaign execution and social media management.

  • Social Media Manager

    Pick a Plant · 2018 — 2019
    Manage social media channels, creating and scheduling content to promote engagement and brand recognition.

  • English Tutor

    RareJob Philippines, Inc. · 2017 — 2018
    Provide English language tutoring to students, focusing on improving their language skills and comprehension.

  • Administrative Assistant

    RenditionDigital International Ltd · 2016 — 2017
    Assist with administrative tasks, supporting the operational needs of the organization.