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Constanza M. — Mid-Level Digital Marketing Specialist from Argentina

Constanza M.

Mid-Level Digital Marketing Specialist

Argentina 3-6 years
Open to offersNew to Platform
Languages
EnglishSpanishGerman
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About

Constanza M. is an accomplished professional based in Buenos Aires with extensive experience in digital communication, SEO content, and community management across marketing, journalism, mining, energy, oil, and nonprofit sectors. As Area Coordinator of Communication and Marketing at Fernando Ulloa Institution, she planned and executed institutional communication strategies, digital marketing, and internal campaigns, leading a team managing social media and advertising on Meta, LinkedIn, and Google Ads. At Urbetrack, Constanza M. developed and implemented social network strategies, optimized content using HubSpot and SEO techniques, coordinated media relations with outlets like La Nación and Infobae, and managed event agendas for international industry expos. Her editorial leadership at CLUBminero focused on Latin American mining, energy, and oil content, while her account management at Nueva Comunicación included planning communications for brands such as HSBC and AGCO, overseeing SEO copywriting and event management. She also led graphic design initiatives at CEPE, producing audiovisual campaigns for NGOs and funders.

Experience

  • Area Coordinator: Communication and Marketing

    Fernando Ulloa Institution · 2025 — 2026
    Planned and executed institutional communication strategies along with digital marketing and internal marketing initiatives. Coordinated content, advertising campaigns on Meta, LinkedIn, and Google Ads, and oversaw a team responsible for social media management. Designed newsletters focused on internal marketing and managed the institution’s digital identity within digital advertising.
  • Community Manager

    Urbetrack · 2024 — 2025
    Led social media strategy across platforms, including Instagram, LinkedIn, Twitter, WhatsApp, and TikTok, with a focus on engagement and reach. Developed content calendars and optimized posts using SEO techniques and tools like HubSpot. Fostered relationships with major media outlets to enhance brand image and managed the agenda for brand events at international fairs.
  • Editor

    CLUBminero · 2023 — 2024
    Supervised and edited digital content targeted at the mining, energy, and oil sectors in the Latin American market. Managed the uploading and editing of podcasts and social media content, ensuring adherence to quality and editorial standards.
  • Account Executive

    Nueva Comunicación · 2023 — 2023
    Planned and managed communication strategies for various recognized brands. Oversaw SEO copywriting, managed press releases, events, and mass mailing campaigns, while optimizing corporate communication efforts. Coordinated and administered event management for brands, inviting media journalists exclusively.
  • Graphic Design

    CEPE (Centro de Evaluación de Políticas basadas en Evidencia) · 2022 — 2022
    Managed the graphic design area, spearheading the creation of innovative audiovisual products and communication campaigns aimed at engaging NGOs and potential funders.

Skills & Expertise

Education

  • Bachelor's Degree in Social Sciences with a major in Journalism
    Torcuato Di Tella University · 2019 — 2022

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