Cristy V.
Social Media Manager / Lead Generation Specialist
Open to offersNew to PlatformAbout
Cristy E. is an accomplished Social Media Manager with experience across digital marketing, lead generation, trade marketing, and finance roles in the Philippines and Kuwait. At Social Media Academy Philippines, Cristy develops and implements social media strategies, producing and managing content for platforms like Facebook, Instagram, LinkedIn, TikTok, and X (Twitter). While at Virtually Genne Philippines, she specialized as a Lead Generation Specialist, using tools such as LinkedIn Sales Navigator, Apollo, and CRM systems to identify and verify potential leads. In the FMCG sector with IFFCO, she coordinated in-store promotions and collaborated with sales teams for campaign execution and reporting. Her background also includes financial transaction management at The Sultan Center and Ayala Land Group, overseeing cash operations and client accounts. Cristy’s technical proficiency includes CRM systems, Microsoft Office, and Google Workspace.
Experience
Social Media Manager ( Internship)
Social Media Academy Philippines · 2026 — PresentFormulates and implements social media strategies in line with organizational marketing and business objectives. Oversees the creation, curation, and management of content such as posts, graphics, videos, stories, and reels, distributing these across platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and other relevant channels.Lead Generation Specialist
Virtually Genne Philippines · 2025 — 2026Conducts research to identify potential leads based on defined target audiences and customer profiles. Gathers and verifies contact details such as emails, phone numbers, and LinkedIn profiles, utilizing lead generation tools like LinkedIn Sales Navigator, Apollo, and Hunter, as well as working with CRM systems and spreadsheet tools.Trade Marketing Coordinator
International Foodstuff Company (IFFCO) · 2018 — 2022Monitors campaign performance, assembling reports and insights. Assists with budget tracking and expense monitoring, collaborates with over 20 sales team members to ensure trade strategies align with objectives, and coordinates with more than 50 wholesale and retail stores on in-store promotions, displays, and merchandising.Cash Office Personnel
The Sultan Center · 2014 — 2017Manages daily cash collection processes involving over 15 cashier checkout counters, ensuring record accuracy. Prepares summaries, variance reports, and deposit documentation, maintains records of cash movements, refunds, voids, and cashier adjustments, and coordinates with accounting and management for audits and financial reviews.Finance Associate
Ayala Land Group of Company · 2012 — 2014Handles and documents financial transactions tied to property sales, rentals, and operational expenses for a client base exceeding 500. Monitors accounts payable and receivable to facilitate timely payments and collections, and supports processing of invoices, contracts, and payment documentation.Volunteer Lead
SM Group of Companies (SM Hypermarket Inc.) · 2008 — 2011Works with over 20 cashiers daily on cash positioning, cash flow forecasting, and liquidity planning. Coordinates treasury-related activities between accounting, finance, and audit teams, and manages relationships with banking institutions including negotiating fees, credit facilities, and services.
Skills & Expertise
Education
- BS in Nutrition and DieteticsPangasinan State University · — — 2008
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