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Cynthia N. — Junior Digital Marketing & Advertising Specialist from Kenya

Cynthia N.

Junior Digital Marketing & Advertising Specialist

Kenya 1-2 years
Open to offersNew to Platform
Languages
English
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About

Cynthia N. is a proficient professional with a strong background in digital marketing, interior design, and customer service. She completed a Digital Advertising Insights Externship at Expedia Group Media Solutions in September 2024, where she researched and analyzed advertising strategies for major digital players, contributing strategic insights to the company's media team. Earlier in July 2024, Cynthia participated in a Content Creation & Digital Marketing externship, where she developed skills in SEO and keyword analysis. As a Virtual Assistant Intern at Leanx Support, she honed her expertise in project management software, CRM tools, and email marketing. Her career began with roles such as a Sales Representative at Aspira, where she excelled in client relations and sales strategies. Furthermore, Cynthia gained experience as a Customer Care Intern at Mater Hospital, interacting across various departments like the Westlands Clinic and the Cardiac Clinic. She holds a Bachelor of Arts in Interior Design with IT from Maseno University and is currently advancing her skills in project management.

Experience

  • Digital Advertising Insights Externship

    null · 2024 — 2024
    Conducted research and analysis on advertising strategies and revenue generation in the digital advertising sector. Assessed the effectiveness of various digital advertising products and pricing models, leading to strategic recommendations for Expedia Group Media Solutions. Delivered research insights to the strategy team at Expedia Group Media Solutions in a clear and impactful manner.
  • Content Creation & Digital Marketing Externship

    null · 2024 — 2024
    Gained an introduction to search engine optimization (SEO) principles while conducting keyword research analysis and creating SEO-focused content.
  • Virtual Assistant Intern

    Leanx Support · 2023 — 2024
    Engaged in lead generation and utilized project management software. Managed social media accounts and executed email marketing campaigns, alongside business writing tasks. Applied CRM tools in various capacities.
  • Sales Representative

    Aspira · 2019 — 2019
    Promoted and sold products/services to existing and potential customers using persuasive arguments. Conducted cost-benefit and needs analyses for clientele, fostering positive business and customer relationships. Utilized cold calling to reach customer leads and ensured prompt resolution of any issues to enhance customer satisfaction. Collaborated with team members and departments to coordinate sales efforts while striving to achieve sales targets within designated timelines.
  • Education Volunteer

    Ministry of Education – Samburu County · 2016 — 2017
    Provided tutoring and monitoring for students while mentoring in the classroom. Supervised lunchrooms and playgrounds and assisted with classroom, library, and school office tasks. Shared special skills to enhance learning and helped prepare materials for school programs. Participated in community service initiatives, such as cleaning hospitals and local environments.
  • Customer Care Intern

    Mater Hospital · 2014 — 2015
    Served as a Customer Care Intern across several departments, including Westlands Clinic, Cardiac Clinic, and Admission & Registration Desk. Welcomed patients at the CSR counter and assisted with inquiries. Provided information about facility services and doctor availability while gathering essential patient data for processing. Coordinated with insurance companies to verify coverage and assisted patients in navigating their insurance details. Followed up with medical staff to gather necessary information for patient records and processed payments for services while supporting the billing procedures.
  • Intern

    Kenya Broadcasting Corporation · 2011 — 2011
    Acquired knowledge related to operating TV promotions, digitizing clips, and reading routine sheets. Learned to use editing software such as Final Cut and on-air applications including 3Designer and Ticker.
  • Design Intern

    Executive Curtains Furnishings · 2009 — 2009
    Worked within the Design Unit of the Sales and Marketing Department, gaining skills in designing soft furnishings and pricing products for marketing.

Skills & Expertise

Education

  • Bachelor of Management
    International University of Applied Sciences · 2025 — Present
  • Bachelor of Arts in Interior Design with IT
    Maseno University · 2006 — 2010
  • Secretarial Studies
    Blanes Secretarial College · 2001 — 2001

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