Delfina S.

Developed and led the marketing and communication strategy for the brand, planning product launches, promotions, sales, and events, while setting monthly revenue targets for e-commerce and Mercado Libre. Oversaw the communication strategy and graphic design, managing social media calendars, newsletters, content correction, brand image maintenance, and store communication, along with Google Ads and Meta campaigns, influencer management, photography and video production, packaging updates, and experiential marketing initiatives, in addition to coordinating corporate events. Managed e-commerce operations including commercial direction, logistical coordination, customer service optimization, and stock supervision, defining short, medium, and long-term strategic objectives with We Are Ecommerce. Key projects included developing the brand brief and manual, leading the integration of the Dragonfish system with Tienda Nube and Mercado Libre for optimized stock and logistics management, officially participating in HotSale and CyberMonday (CACE) and achieving record sales, and implementing the MELI Pro program to attain MercadoLíder status within the first week.

Provided branding, communication, and sales support for various clients including Alquimiartesanal, Nordisk Village, The Surf House, Ap Surf, GAIA, ICIB Re, Lua Bar, Van Twitter, JB Bazar, and Atland. Executed communication strategies focused on growth and positioning while performing community management, graphic design, branding, e-commerce development, SEO marketing, paid media campaigns, influencer marketing, product photography, and content creation, while also providing commercial support aimed at enhancing conversions and sales. Developed a personal project, Atland, which sparked an interest in digital marketing, creating a retail product idea that did not yet exist in Argentina, forming a value proposition, initiating sales through social media, establishing an online store, and subsequently transitioning to wholesale sales for brands like Mapoteca and Limón Objetos.

Performed receptionist duties, providing face-to-face and telephone assistance to patients, managing appointment schedules, organizing the medical agenda, and guiding patients. Responsible for billing consultations, managing insurance and prepaid health plans, as well as data entry and updating systems, including managing medical records and confidential documentation. Offered general administrative support and coordinated with healthcare professionals to ensure a warm and efficient patient experience.

Assisted in organizing events comprehensively, which included conducting benchmark research, negotiating with suppliers, coordinating event details, developing itineraries, selecting personnel, and providing customer support during events. Contributed to data collection by creating spreadsheets for data organization and lottery proposals.