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DENISSE C. — Mid-Level Digital Marketing Consultant from Mexico

DENISSE C.

Mid-Level Digital Marketing Consultant

Mexico 3-6 years
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About

Denisse C. es una profesional del marketing digital con experiencia comprobada en la gestión de campañas, optimización de recursos y dirección de equipos multidisciplinarios en industrias como tecnología, servicios legales, educación, retail, alimentos, automotriz y centros de bienestar. Ha liderado estrategias digitales omnicanal para marcas como Citibanamex, Kelloggs, Luxor Spa y Herdez, trabajando tanto en agencias como en empresas de servicios y retail. Sus responsabilidades han incluido la gestión estratégica de Meta Ads, Google Ads, análisis de datos en tiempo real, automatización de procesos y optimización de ROAS, logrando mejoras en tráfico web, ventas y reducción de costos digitales. Además, ha implementado segmentación avanzada, embudos de conversión y programas de recuperación de clientes, contribuyendo al reposicionamiento y expansión comercial de diversos negocios.

Experience

  • AGENTE TELEFÓNICO BILINGÜE- CAMPAÑA: CASHAPP MSG MX

    FOUNDEVER MX · 2023 — 2025
    Managed and integrated high-performance teams for international campaigns. Provided bilingual strategic support focused on customer retention and satisfaction while mitigating commercial risks. Addressed incidents with an emphasis on brand loyalty and protection, and identified optimization opportunities contributing to digital strategies.

  • CONSULTOR MARKETING DIGITAL

    CAI SOLO & DESING · 2022 — 2025
    Directed design and execution of omnichannel digital strategies aimed at growth and profitable scaling. Handled strategic management of advertising budgets focusing on ROAS, ROI, CPA, CTR, and CAC. Implemented campaigns on Meta Ads and Google Ads utilizing advanced segmentation and remarketing.

  • ASISTENTE DE DIRECCIÓN

    EQUIPOS COMPUTARIZADOS PARA LA DETECCIÓN DE FUGAS (ECODEF) · 2021 — 2022
    Structured and managed strategic databases for commercial optimization and client tracking. Monitored sales team performance across digital channels including social media and email. Coordinated logistics and scheduling of technical services across various regions.

  • ASISTENTE DE MARKETING DIGITAL

    DISTRIBUIDOR E-BROTHERS: Contact Center, TOTALPLAY · 2020 — 2021
    Implemented, monitored, and optimized campaigns on META ADS. Provided administrative and logistical support, assisting the sales force in both Contact Center and subdistributors. Followed up on sales and installations while overseeing sales team performance through social media.

  • ASESOR DE FINANZAS PATRIMONIALES

    MASF CONSULTORES, GNP · 2020 — 2021
    Analyzed clients' risks and needs to offer tailored services and products. Conducted financial analyses and prospected new clients.

  • CONSULTOR DE MARKETING

    HERDEZ · 2019 — 2019
    Collected and analyzed data to generate and develop commercial strategies. Contributed to expansion plans for the McCormick brand in the mayonnaise category.

  • CONSULTOR DE MARKETING

    HG PERFORMANCE EXHAUST · 2019 — 2019
    Developed social media strategies for brand repositioning and created content for digital campaigns. Organized the commercial department and contributed to product development.

  • EJECUTIVA MARKETING DIGITAL

    PUBLICIS GROUPE| SPARKFOUNDRY / PERFORMICS / STARCOME · 2017 — 2018
    Implemented and monitored both digital and traditional marketing campaigns, enhancing performance. Managed client relations for media optimization and provided administrative support in database creation and weekly performance reporting.

  • TRAINING PERFORMANCE

    PERFORMICS · 2018 — 2018
    Oversaw implementation and monitoring of digital campaigns on platforms such as Facebook, Twitter, and YouTube. Assisted in database management and performance reporting.

  • TRAINING CAPITAL HUMANO

    STARCOM · 2017 — 2018
    Provided administrative assistance to directors and staff. Supported event organization and database creation as well as recruiting and selection processes.

  • SERVICIO SOCIAL

    MOLLY GOURMET · 2017 — 2018
    Contributed to enterprise growth and brand recognition through strategic planning. Engaged in product sales and distribution while providing administrative support.

  • ASESOR DE VENTAS

    CENTRO AUTOMOTRIZ S.A. · 2014 — 2015
    Assisted in the activation of the new Chrysler 200 by advising prospects and managing advertising efforts, resulting in significant participation from executives and prospects.

Skills & Expertise

WordPress DeveloperDigital MarketingPrivate Blog NetworkPersonal Assistant

Education

  • Licenciatura en Mercadotecnia
    UVM Campus Lomas Verdes

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