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Denmark M. — Senior Digital and Performance Marketing Specialist from Philippines

Denmark M.

Senior Digital and Performance Marketing Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Denmark M. is a seasoned Digital and Performance Marketing Specialist with over 8 years of experience driving growth for B2B and B2C brands through comprehensive, data-driven strategies. Based in Mandaue City, Cebu, Philippines, he holds expertise in implementing full-funnel digital execution, with a specialization in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). At Confidential, an HVAC company, Denmark managed SEO initiatives to enhance organic visibility and conducted competitive analysis that identified market opportunities. His work experience also includes a pivotal role at RipeConcepts, where he led digital marketing initiatives leveraging a multi-channel approach incorporating SEO, PPC, social media, and email marketing to boost traffic and conversions. Denmark adeptly managed paid media campaigns across platforms such as Google Ads, Microsoft Ads, and Meta, contributing significantly to brand visibility and user engagement. His technical skillset is sharpened by proficiency in link-building strategies, content optimization, and execution of email marketing campaigns. Denmark’s systematic approach to digital marketing is successful in both B2B and B2C landscapes, where he supports lead generation and overall business growth.

Experience

  • SEO Specialist

    Confidential | HVAC Company · 2024 — 2026
    Managed initiatives focused on SEO to enhance organic visibility and search performance within the HVAC sector. Conducted analyses of competitors to recognize market opportunities and gaps. Carried out keyword research to guide content planning and SEO strategies. Executed technical SEO audits with recommendations for optimizations. Assisted in backlink development and off-page SEO efforts, implementing B2C-oriented SEO strategies to enhance website traffic, rankings, and overall performance.

  • Digital & Performance Marketing Specialist/Lead

    RipeConcepts · 2017 — 2025
    Directed digital marketing efforts spanning SEO, PPC, social media, and email marketing for both B2B and B2C clients. Performed detailed SEO audits and formulated data-driven strategies for optimization. Carried out link-building campaigns to enhance organic rankings and authority of websites. Oversaw paid advertising initiatives across Google Ads (Search, Display, Performance Max), Microsoft Ads, and Meta (Facebook & Instagram). Orchestrated traffic generation, lead acquisition, and conversions through management of multi-channel campaigns. Contributed to the overall digital marketing strategy and performance metrics, implementing AEO and GEO practices to boost search visibility and cross-channel outcomes.

  • VIRTUAL ASSISTANT

    Confidential
    Provided administrative support alongside digital marketing services for B2B operations specifically targeting Financial Advisors. Managed updates to the website and created lead generation landing pages. Executed email marketing campaigns to foster outreach and engagement, while overseeing social media accounts to enhance brand visibility and audience interaction. Supported lead generation efforts in alignment with broader business growth goals.