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Diana C. — Mid-Level Real Estate Commercial Advisor from Argentina

Diana C.

Mid-Level Real Estate Commercial Advisor

Argentina 6+ years
Open to offersNew to Platform
Languages
SpanishPortugueseEnglish
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About

Diana J. is a seasoned Senior Commercial Executive with over 15 years of experience spanning real estate, banking, hospitality, and services industries. In her current role with Remax, she developed her own portfolio of properties, targeting investors with dollar capital, and implemented the proprietary DIANA Method for market analysis, profitability, and property presentation strategies. Diana's advisory on mortgage financing and legal documentation analysis has been pivotal for client investment decisions. Previously at Banco Santander, she managed and expanded a diverse client portfolio, utilizing agile methodologies for prospecting commercial objectives and achieving a 10% reduction in wait time complaints through process automation. Diana also developed high-value client relations at Citibank and managed client experiences at Hotel Sheraton. With expertise in financial analysis, strategic portfolio management, and digital marketing, Diana is committed to delivering premium client experiences and achieving business growth. Her educational background includes degrees in marketing and hotel management from recognized Argentine universities. Fluent in Spanish, with proficiency in Portuguese and English, Diana leverages tools like Salesforce CRM and Power BI for data-driven decision-making.

Experience

  • Commercial Advisor

    Remax / Self-Employed · 2025 — Present
    Develop a personal property portfolio in CABA and Northern Zone, aimed at investors with capital in dollars. Design and implement the DIANA Method, a proprietary framework for market analysis, profitability, and property presentation strategy. Conduct real estate appraisals using profitability, replacement, and market value methods based on asset type and client goals. Advise buyers on UVA mortgage financing by analyzing payment capacity and financial structure. Research buyer personas to create aligned marketing guidelines and presentation strategies. Analyze and validate legal and technical documentation of properties as part of the pre-sale diagnostic process. Manage the entire sales cycle, including prospecting, negotiation, documentation, and closing.
  • Senior Commercial Executive

    Banco Santander · 2013 — 2024
    Oversee and expand a portfolio of SME clients, individuals, and the Select segment, consistently meeting profitability objectives. Lead a commercial team of 4 representatives by applying agile methodologies for commercial goal prospecting. Provide comprehensive financial advice encompassing investments, credits, insurance, and corporate payment solutions. Track business opportunities and manage the portfolio using Salesforce, CRM, and support the marketing and customer experience areas. Implement process improvements that reduced wait time complaints by 10% through automation and redesign of internal client coordination.
  • Relationship Executive

    Banco Citibank · 2010 — 2013
    Assist directly at the counter during peak demand periods to reduce wait times and enhance the client experience. Develop and maintain commercial relationships with high-net-worth clients in the Citigold segment, focusing on personalized service. Proactively identify cross-selling opportunities and address conflicts in high-pressure environments. Manage premium products, including packages, upgrades, insurance, and e-statements.
  • Guest Relations

    Sheraton Buenos Aires & Convention Center · 2004 — 2010
    Rotate through various departments of the largest hotel in Latin America, taking on responsibilities in Front Desk and Night Audit. Coordinate crew check-in and check-out times for major airlines during periods of high flight cancellations, ensuring operational availability and efficiency. Prepare and measure executive night reports on average rate, occupancy, revenue, and market segments. Collaborate with accounting, group reservations, and revenue management strategies. Manage financial operations, including invoicing, deposits, and currency exchange.

Skills & Expertise

Education

  • Bachelor's Degree in Marketing
    UCES – Universidad de Ciencias Empresariales y Sociales · 2013 — 2016
  • Higher Technical Degree in Marketing
    FAECC · 2009 — 2012
  • Bachelor's Degree in Hotel Administration
    CESYT · 2002 — 2006

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