Dipsal N.
Mid-Level Marketing and Social Media Specialist
Open to offersNew to PlatformLanguages
EnglishIndonesian
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About
Dipsal N. is an accomplished Head of Marketing & Social Media Manager based in Tasikmalaya, Indonesia. With over two years of experience, Dipsal leads teams in crafting both digital and offline marketing strategies. She is known for elevating brand awareness and engagement through innovative campaigns, market analysis, and influencer management. At Step Up Gym and Koko Althaff, Dipsal oversees social media management, ensuring content aligns with brand identity and resonates with target audiences. Her expertise extends to the fitness and fashion industries, where she enhances brand platforms through rigorous trend research and strategic content creation. Previously at Scootersale and iPhonetasik Service, she effectively spearheaded omnichannel marketing strategies and optimized ROI. Dipsal's proficiency in content planning, social media marketing, SEO/SEM, and paid advertising has continually driven business growth. Her academic background in Management from Universitas Siliwangi complements her industry acumen.
Experience
Social Media Manager
STEP UP GYM · 2026 — PresentDeveloped annual and monthly content plans while producing creative copywriting to enhance audience interaction. Led the creative team in content production processes, including scriptwriting and editing. Managed, published, and optimized content across all company social media platforms. Regularly analyzed content performance metrics to assess campaign effectiveness. Conducted in-depth market trend research to ensure brand identity remained relevant within the fitness industry.Social Media Manager
KOKO ALTHAFF · 2026 — PresentFormulated a digital content plan aimed at converting sales for men's Muslim fashion products. Supervised the implementation of content creation aligned with predetermined content pillars and brand voice. Directed content production in accordance with established scripts and plans. Consistently monitored and published content on social media to maintain platform algorithm performance. Evaluated weekly insights to provide recommendations for content improvement. Researched social media trends relevant to the target audience and brand identity. Collaborated closely with the marketing and sales teams to align social media content with online store promotions.Head of Marketing
SCOOTERSALE · 2025 — 2026Developed and executed short-term and long-term omnichannel marketing strategies (digital & offline) to boost sales. Led and guided the marketing team in executing creative campaigns, product promotions, and community events. Analyzed market trends, consumer behavior, and competitive data to inform strategic direction. Efficiently managed marketing budget allocation while ensuring optimal Return on Investment (ROI) for promotional activities. Collaborated with sales, product, and management teams to maintain consistent branding and communication. Oversaw digital marketing performance channels, including social media management, paid advertising, and SEO/SEM optimization. Established strategic partnerships with influencers and KOLs that significantly increased social media followers during campaign periods. Prepared comprehensive marketing performance reports for core management decision-making.Head of Marketing
IPHONETASIK SERVICE · 2024 — 2026Formulated product positioning strategies and local marketing campaigns to enhance consumer trust in gadget service offerings. Led the marketing team in analyzing competitor movements, gadget market trends, and consumer behavior. Maintained branding consistency and communication through the development of solid collaborations with sales, technical teams, and management. Executed digital campaign programs (social media & paid ads) that positively impacted lead conversion. Oversaw digital marketing activities, including social media, paid ads, and SEO/SEM. Compiled periodical marketing performance reports and provided insights for decision-making. Initiated content collaboration programs with local influencers to expand market reach in the Tasikmalaya area.Marketing & Social Media Manager
FAJRIA OFFICIAL · 2023 — 2024Designed and implemented digital marketing strategies on E-commerce platforms (Shopee) and Instagram to enhance store performance. Defined target audience segmentation, brand positioning, and formulated clear product value propositions. Analyzed sales performance and generated reports. Managed, planned, and produced daily interactive content for the official Shopee and Instagram accounts. Cultivated strong customer relationships through active interaction management (responding to reviews, comments, and DMs). Evaluated monthly sales reports while monitoring account growth insights periodically.Internship Social Media Manager
SHArt Production · 2023 — 2023Developed content plans and produced engaging copywriting for various agency clients, including @otjoehcoffee, @klinik.edeva, @javamedica, and @tasikweddingfestival. Scheduled content posting and timely published it on clients' social media. Analyzed content insights, including reach, likes, comments, and shares. Conducted daily trend research relevant to each client's brand identity for team brainstorming sessions. Assisted the team in monitoring interactions (comments and DMs). Collaborated with design and marketing teams.Assistant Content Creator
RNW OFFICIAL · 2022 — 2023Actively participated in brainstorming sessions to develop innovative and original content concepts. Assisted in producing visual content (photos, short videos) for promotional needs on social media. Coordinated with internal teams (graphic designers, videographers, marketing) to ensure smooth content production. Prepared supporting documents for production, including visual references, mood boards, and content briefs for KOLs or models. Ensured the availability of all properties, products, and technical needs prior to shooting/photographing.
Skills & Expertise
Education
- Bachelor of ManagementUNIVERSITAS SILIWANGI · 2020 — Present
- High School Diploma in Social SciencesSMAN 2 TASIKMALAYA · 2017 — 2020
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