Divya R.
Senior Marketing and Brand Strategy Manager
Open to offersNew to PlatformLanguages
EnglishHindi
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About
Divya R. is a seasoned Marketing & Client Relationships Leader with 14 years of experience driving brand growth and transformation in the financial services, fintech lending, enterprise technology, business education, and digital media sectors across the EMEAA region and India. Currently serving as Vice President – Marketing & Communications at Wizz Cross Border, she leads multi-market brand strategy, digital presence, and stakeholder alignment for a regulated financial environment spanning nine markets. Her previous roles include helming integrated marketing campaigns, product launches, and go-to-market strategies at SMEcorner, Transfast (Mastercard), and Ria Financial, in addition to spearheading B2B software marketing at Sage Software Solutions and Castech Group. Divya’s expertise lies in campaign planning & execution, KPI definition & performance tracking, team leadership, and partner engagement, consistently delivering commercial impact and coordinated, cross-functional marketing outcomes.
Experience
Vice President – Marketing & Communications
Wizz Cross Border (formerly Xpress Money) · 2023 — PresentDirects brand strategy for the EMEAA region, shaping positioning, messaging architecture, and creative direction across nine markets. Manages brand transitions including audits, identity rollout, and alignment with stakeholders in a regulated financial context. Oversees digital marketing and content via owned channels such as social media, ensuring unified brand presence. Conducts regular market and competitor analysis to inform positioning and campaign strategy, while establishing KPIs and providing structured performance updates to the CEO and leadership. Builds and leads distributed marketing teams, oversees agency and vendor management for creative, PR, digital, and event services, handling briefing, evaluation, and budget oversight.Vice President – Marketing & Client Relationship
SMEcorner · 2019 — 2023Guided marketing strategy and execution for a fintech lending platform, collaborating with product, credit, and data teams on campaigns shaped by customer behavior and market analysis. Identified and addressed an underserved women entrepreneur segment, developed strategy and positioning, and delivered the go-to-market approach for a focused product. Managed a 12-member team covering marketing, PR, creative, and sales support functions, and delivered integrated campaigns through digital and on-ground channels including content, social media, and paid media. Drove client and partner relationship management to sustain borrower growth and retention.Senior Marketing Manager
Transfast, a Mastercard Company · 2017 — 2019Formulated and implemented marketing strategy for India, creating brand campaigns, handling media planning, and overseeing large on-ground activations as well as partner co-marketing across a broad distribution network. Developed performance metrics and provided ongoing, data-driven reports to regional and global leadership within Mastercard's framework. Enforced brand consistency and regulatory adherence at agent, retail, and banking partner interfaces.Marketing Manager
Ria Financial · 2016 — 2017Oversaw ATL and BTL marketing activities for India, managing brand launch efforts, partner co-marketing, and digital and on-ground activations. Coordinated campaign alignment and execution with global headquarters in Spain, ensuring international brand standards were met.Head – Product Development & Marketing
Britt Worldwide India · 2015 — 2016Directed operations and marketing initiatives across India, Singapore, Malaysia, and Thailand for a business education and training organization. Managed the entire product development lifecycle, collaborating with creative, production, and vendor teams to deliver tailored training programs. Led cross-functional teams spanning content, MIS, sales support, creative, production, publishing, and on-ground sales, focusing on operational efficiency and output quality.Senior Manager – Marketing & Branding
Sage Software Solutions Pvt. Ltd. · 2014 — 2015Led B2B marketing for enterprise ERP and CRM software in India, developing integrated campaigns across content, paid media, social, and event channels. Conducted market research, competitive analysis, and buyer segmentation to guide messaging and engagement strategies. Managed budgets, evaluated campaign performance, and maintained channel partner and stakeholder relationships across the country.Senior Manager – Marketing & Branding
Castech Group · 2012 — 2014Directed B2B marketing and presales activities for technology services, designing targeted campaigns aimed at banking and corporate sectors. Managed a cross-functional team across marketing, presales, and client servicing while serving as the primary contact for key banking clients and coordinating service delivery based on client requirements.Manager – Sales & Client Servicing
Times Internet · 2010 — 2012Handled digital media campaigns and senior client relationships across a varied portfolio including Times of India, The Economic Times, and international digital properties. Supported clients with media planning, campaign execution, performance tracking, and renewals to drive account revenue.Senior Business Development Executive
Omnitech Infosolutions Ltd. · 2009 — 2010Generated qualified IT services leads for the BFSI segment using multi-channel outreach and managed pipeline development. Recognized with a promotion after six months for consistent lead-to-opportunity conversion and effective demand generation.
Skills & Expertise
Education
- Post Graduate Diploma – Psychological CounsellingSymbiosis Centre for Distance Learning · 2024 — 2025
- Diploma – Advertising, Public Relations & BrandingWeSchool ExEd · 2011 — 2012
- Bachelor of Management Studies – Marketing & FinanceMumbai University · 2007 — 2010