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Doreen N. — Mid-Level B2B Lead Generation and Email Marketing Specialist from Kenya

Doreen N.

Mid-Level B2B Lead Generation and Email Marketing Specialist

Kenya 3-6 years
Open to offersNew to Platform
Languages
English
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About

Doreen N. is a seasoned Lead Generation and Email Marketing Specialist with extensive experience in building robust outreach systems for coaches, consultants, and B2B online service businesses. Operating remotely, she excels in crafting lead generation and email marketing strategies that yield impressive results, including open rates between 30-45% and reply rates from 8-15%. Her formidable skill set includes ICP development, personalized outreach through platforms such as LinkedIn and cold email tools like Smartlead and Instantly, and sophisticated multi-touch sequence design. Currently working with Safaricom PLC, Doreen thrives in optimizing email sequences, ensuring high deliverability through meticulous SPF, DKIM, and DMARC configuration, and maintaining clean pipelines in CRMs like HubSpot and Salesforce. Her academic foundation includes a Bachelor of Sales and Marketing from Mount Kenya University, supplemented by specialized certifications in lead generation tools and processes from platforms like Udemy. Doreen's work is instrumental in driving meaningful, sales-ready conversations and converting leads into loyal clients.

Experience

  • Customer Service and Sales Support Representative

    Longliqi International · 2020 — 2022
    Facilitated outbound sales and lead nurturing through structured communication with prospects, follow-up coordination, and CRM pipeline management. Ensured accurate maintenance of contact databases and CRM records to support seamless data hygiene and efficient follow-up workflows. Oversaw appointment scheduling and enabled smooth transitions among team members.

  • Growth Marketing and Lead Generation Specialist

    Safaricom PLC · 2020 — Present
    Mapped ideal customer profiles (ICPs) for various campaigns by filtering through industry, seniority, company size, and engagement signals. Executed daily multi-channel campaigns via LinkedIn and cold email using Smartlead and Instantly, while managing three-touch follow-up sequences. Developed and iterated nurture sequences according to funnel stages, adjusting tone, call-to-action, and value framing. Configured SPF, DKIM, and DMARC records alongside managing domain warm-up protocols. Conducted systematic A/B testing on subject lines, opening hooks, value propositions, and CTAs. Monitored weekly metrics including open rates, reply rates, click-throughs, meetings booked, and pipeline contribution. Ensured clean and deduplicated pipelines within HubSpot and Salesforce.

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