Duches B.
Senior SEO Specialist
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EnglishTagalog
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About
Aubrey L. is an experienced SEO Specialist with a BA in English Language from St. Michael’s College, working across digital marketing, web development, content management, and SEO agencies. With a background leading SEO departments at agencies such as Magnetic Alliance, FuturaDigital, and A2MediaVentures, Aubrey L. has managed and optimized websites using Ahrefs, SEMrush, Google Analytics, and other industry-standard tools. She has coordinated technical optimizations, site audits, on-page work like htags and meta descriptions, and off-page strategies including link building, local citations, and schema markup integration. Additionally, Aubrey L. recruited and trained link builders, established SOPs, and collaborated with writers and web developers to monitor, report, and resolve SEO issues across diverse client websites in sectors including digital marketing and online publishing.
Experience
SEO Specialist
Magnetic Alliance · 2025 — PresentOversaw the SEO department within an SEO agency, collaborating with website developers to address technical issues. Established a link building team, responsible for recruitment and training. Coordinated with link builders to formulate monthly strategies, generate keywords, and approve websites. Worked alongside the admin for monthly reporting and payment processes. Developed SEO SOPs for technical and on-page matters while conducting regular tech and on-page monitoring across various sites.Lead SEO Specialist
FuturaDigital · 2023 — 2025Led SEO efforts as a specialist, focusing on both on-page and off-page strategies. Managed the optimization of A2MediaVentures websites to ensure SEO-friendly content. Monitored Google Analytics and Ahrefs for various metrics, including issues, ranking, and keywords. Worked closely with the in-house content team and the Editor to produce quality articles while ensuring articles were structured for SEO best practices. Responsible for preparing monthly reports for the Supervisor, while also managing a link building team.SEO Specialist
SeQRContact · 2024 — PresentPerformed SEO audits to strategize improvements for the SeQR Contact website, identifying errors and areas for enhancement. Recommended fixes for technical issues directly to the Co-Founder while improving authority score and keyword rankings through off-page SEO activities. Sourced and incorporated keywords for both on-page and off-page optimization, while also building quality backlinks.Team Leader
InfinityWriters · 2017 — 2024Managed a group of writers focusing on content creation, providing training on SOPs and article improvement. Oversaw the hiring process for new writers and coordinated with the Supervisor regarding article submissions and payroll.Lead SEO Specialist
A2MediaVentures · 2020 — 2022Conducted optimization of A2MediaVentures websites by ensuring overall content was SEO-friendly. Regularly monitored and analyzed Google Analytics and Ahrefs to investigate issues and assess performance. Collaborated with the content team and Editor to create high-quality articles, optimizing them for SEO factors such as metadata and headers. Prepared monthly reports for the Supervisor and played a managerial role in establishing a link building team.Off-Page SEO Specialist
AYIMACO. · 2018 — 2019Engaged in link building and email outreach, gathering an extensive list of leads daily. Managed daily email communications with webmasters and collaborated with the content team for article requests, while participating in weekly meetings to discuss link acquisition progress and any work-related challenges.Off-Page SEO Specialist
LiquidOutreach · 2017 — 2018Conducted link building and gathered leads for various clients while employing SEO tools for website data analysis. Assessed websites for compliance with SEO metrics and communicated findings directly with the digital marketing head for site approvals and article requests.Digital Marketing Manager
180LTD · 2016 — 2017Led the development of digital marketing strategies for clients, maintaining direct communication with the graphic design team for website-specific requests. Coordinated with the Senior SEO team for keyword targeting and off-page strategies, driven lead generation efforts for each client’s website. Regularly analyzed sites for SEO compliance and liaised with the content team regarding article requests, while ensuring that expected link targets were achieved each month.SEO Specialist
nullManaged client websites and provided assistance to the head SEO in maintaining them. Developed monthly reports addressing SEO issues and conducted SEO audits. Researched trends in SEO to enhance service offerings, integrated schema review markup across sites, and performed off-page backlinking for local citations. Utilized tools to identify SEO challenges and reported findings to the Supervisor. Created monthly blogs for writers and conducted keyword research to ensure content relevance.
Skills & Expertise
Education
- BA English LanguageSt. Michael’s College · — — 2015
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