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Dyah A. — Senior Marketing Strategist from Indonesia

Dyah A.

Senior Marketing Strategist

Indonesia 3-6 years
Open to offersNew to Platform
Languages
EnglishIndonesian
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About

Dyah A. is a seasoned marketing professional with over 15 years of specialized expertise in Account Management, Brand Strategy, and Integrated Marketing across ATL, digital, and BTL channels. She holds a Master’s Degree in Communication Management from the University of Indonesia. Her career spans influential roles, including Head of Marketing at PT. Boleh Dicoba Digital, where she significantly doubled potential leads' traffic and increased social media growth by 95% within a year. As Chief Marketing Officer at IDEABAKERS, she successfully revamped company strategies, resulting in a 20% increase in social media followers. Dyah's proficiency extends to teaching Business English for over nine years, and she excels in Media Relations, Public Speaking, and Content Development. Her versatile approach in storytelling and brand messaging is evident in her previous roles at organizations like We Are Social Indonesia and PT. Warta Milenial Indonesia. Throughout her career, she has partnered with renowned clients such as BNI, UNIQLO, and Djarum Supermusic, showcasing her adeptness in managing media partnerships and enhancing brand communication across various platforms.

Experience

  • Associate Account Director

    We Are Social Indonesia · 2025 — Present
    Managed account and project responsibilities for retainer clients, emphasizing new business acquisition, budget oversight, and campaign invoice handling.
  • Head of Marketing

    PT. Boleh Dicoba Digital · 2023 — 2024
    Developed company strategies focused on the upper-funnel. Ensured brand communication consistency across all assets and managed media and partnerships, establishing long-term collaborations with major national media.
  • Business Consulting Director

    Grow in Asia · 2024 — Present
    Handle account and project management for retainer clients, overseeing budget management, campaign costs, and invoicing.
  • Chief Marketing Officer

    Dawa Indonesia · 2022 — 2023
    Acquired new potential retainer clients and focused on client retention. Revised company strategies on the upper-funnel to enhance social media followership.
  • Chief Marketing Officer

    IDEABAKERS · 2021 — 2022
    Focused on acquiring new retainer clients while retaining established accounts. Modified upper-funnel strategies to increase social media followers.
  • Freelance Social Media Strategist

    Magnus Digital · 2022 — 2022
    Developed social media topics for a large national company, producing around 400-450 content pieces monthly while managing social media interactions.
  • Sales & Account Manager

    PT. Warta Milenial Indonesia · 2021 — Present
    Managed daily account operations for global clients’ marketing and advertising campaigns, overseeing budget, campaign costs, and invoicing.
  • Account Manager

    iris Worldwide London · — — 2016
    Handled daily account management for multinational clients' marketing and advertising campaigns, ensuring project completion timelines were met and performing budget oversight.
  • Client Service

    Korek Api Communication · — — 2016
    Managed account operations for various multinational clients’ marketing and advertising campaigns, ensuring on-time project delivery.
  • Account Executive Dev. Program

    Metro Televisi Indonesia (Metro TV) · 2011 — 2013
    Oversaw account management for daily BTL activities, ensuring designated teams completed projects on time.
  • Senior Account Executive

    Fortune Indonesia · 2010 — 2011
    Managed daily account activities for multinational clients’ advertising campaigns and media placements while ensuring completion of all projects on schedule.

Skills & Expertise

Education

  • Master Degree of Communication Management, Marketing Communication Major
    University of Indonesia · 2011 — 2013
  • Bachelor of Social & Politics, International Relations Major
    Parahyangan Catholic University · 2005 — 2009