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Edlyn R. — Director Financial Services Sales and Business Development from Philippines

Edlyn R.

Director Financial Services Sales and Business Development

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalogFrench
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About

Edlyn Rose F. is a multi-industry professional with over 18 years of experience in sales leadership, revenue growth, and people management across banking and finance, telecommunications, real estate, e-commerce, technology, pest control, IT services, and co-sourcing sectors. She has managed high-performing teams at Citi in both onsite and hybrid settings, consistently driving sales performance and implementing compliance-driven strategies to mitigate risks and ensure sustainable growth. At Debo Financial LLC, Edlyn Rose F. increased revenue by 15% through partnerships with financial institutions and real estate agencies. Her remote roles in the US involved data analysis, CRM management, and campaign optimization, as well as leading business development, HR processes, and digital marketing initiatives for organizations like Wingman Pest Control and Go2. Her expertise extends to process streamlining, international sales pipeline management, and stakeholder collaboration for clients in the US, Canada, UK, Australia, and Singapore.

Experience

  • Director of Sales And Business Development

    Debo Financial LLC · 2023 — 2025
    Established partnerships with multiple financial institutions and real estate agencies to drive revenue growth. Focused on generating referrals and converting leads through effective sales techniques. Conducted analyses to understand customer needs and collaborated with marketing for targeted campaigns.

  • Sales and Service Manager

    Citi · 2022 — 2024
    Increased channel performance significantly and ensured consistent sales growth through SMART goal setting and team engagement activities. Conducted compliance checks and evaluations to maintain operational efficiency. Managed daily operations focusing on alignment with industry standards and compliance regulations.

  • Human Resources Coordinator

    Wingman Pest Control, Inc. · 2022 — 2023
    Managed recruitment processes, including job postings and employee onboarding and offboarding. Developed HR policies ensuring legal compliance and oversaw benefits and payroll operations. Executed digital marketing campaigns and optimized content for brand visibility.

  • Campaign Manager

    AI bees · 2023 — 2023
    Focused on client onboarding and maintaining relations to ensure campaign success. Managed various calls related to account progress and handled administrative responsibilities including CRM and email management.

  • Sales Coach/Manager

    Citi · 2016 — 2022
    Oversaw multi-location sales teams, aligning their activities with compliance and sales objectives. Developed team members through certified training programs, enhancing their capability to drive sales. Monitored performance and provided insights to support strategic business decisions while ensuring adherence to regulatory standards.

  • Acquisition Manager

    Legado Property Solutions · 2022 — 2022
    Audited sales calls for accurate tracking in the CRM while managing property listings. Verified and scheduled appointments with clients and performed market research to identify investment opportunities.

  • Commercial Manager

    Go2 · 2020 — 2022
    Achieved revenue targets through high-value deal closures and generated leads via cold calling. Managed company social media accounts and conducted research to enhance online presence.

  • Sales Development Representative

    Go2 · 2020 — 2022
    Exceeded sales goals by generating leads and setting appointments for prospective business clients. Promoted the company's co-sourcing services through benefit-driven selling techniques.

  • Recruiting Sourcer

    Go2 · 2020 — 2022
    Designed a recruiting strategy that aligned with business needs and conducted phone interviews to ensure quality hires. Managed scheduling and email communication with candidates.

  • Revenue Operations Specialist

    Go2 · 2020 — 2022
    Audited sales data for accuracy and resolved discrepancies to improve information integrity. Analyzed data for sales reports to support decision-making and created various documentation to streamline operations.

  • Customer Solutions Officer

    Citi · 2013 — 2016
    Contributed to business growth through the acquisition of new clients for various products. Regularly exceeded conversion rate goals, which supported overall revenue growth and market presence. Recognized as a candidate for Citibank’s Champion's Forum before promotion to Sales Coach.

  • Senior Customer Interaction Associate

    TELUS International Philippines · 2007 — 2013
    Exhibited strong sales capability by consistently exceeding daily quotas through outbound telemarketing. Served as a Subject-Matter Expert, providing guidance to new hires on product knowledge and operational practices.

  • Customer Service Representative - EBAY UK

    Sutherland · 2011 — 2011
    Addressed a wide range of inquiries for eBay UK users, enhancing satisfaction levels. Provided effective assistance with website navigation and account management, ensuring efficient resolution of issues.

  • English Tutor

    A-One Learning Center · 2009 — 2009
    Conducted online English instruction sessions to improve proficiency for Korean students and professionals.

Skills & Expertise

Real Estate Virtual AssistantMarketingSalesFinancial Accounting AnalysisHR Generalist

Education

  • French Language
    Berlitzph · — — 2011
  • Bachelor of Science, Nursing
    Arellano University · 2004 — 2006

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