Egiyana S.
Mid-Level Brand and Marketing Manager
Open to offersNew to PlatformAbout
Egiyana S. is a seasoned professional with extensive experience in Brand Management, Marketing Strategy, Commercial Planning, Consumer Insights, and Business Growth. Currently at The Solitaire – Special Economic Zone Bali, he leads 360° marketing strategies for international luxury aesthetic clinic brands. He manages a Rp1.1 billion marketing investment, delivering strong ROAS performance and revenue maximization across multiple premium healthcare and aesthetic brands. His strategic campaigns include collaborations with 20+ internationally recognized doctors and 40+ Key Opinion Leaders (KOLs), significantly enhancing brand positioning, client acquisition, and market visibility.
Prior to this, at PT Gudang Garam Tbk, he served as an Assistant Business Information Manager, where he drove consumer insights development, market intelligence, category analysis, and new product development initiatives across multiple cigarette categories. His expertise in marketing ROI analysis, brand health tracking, and business performance management contributed to measurable improvements in Brand Power KPIs and strategic decision-making.
He also worked at Unilever Indonesia as an Assistant Brand Manager, leading major product relaunches, innovation launches, integrated marketing campaigns, and e-commerce growth initiatives. His contributions supported Sunlight's market leadership position and accelerated commercial performance through innovative consumer activation programs.
His academic background includes a Bachelor's Degree in Communication from Universitas Padjadjaran, where he graduated as the Most Outstanding Student. He was also selected for the prestigious Indonesian International Student Mobility Awards (IISMA) program at Korea University, strengthening his global perspective, cross-cultural collaboration, and international business exposure.
Experience
Brand & Marketing Manager Medical Aesthetic
The Solitaire - Special Economic Zone, The Sanur (InJourney Hospitality) · 2025 — PresentOrchestrated a comprehensive marketing plan and brand strategy for over five luxury international aesthetic clinic brands, ensuring cohesive premium positioning and storytelling across digital, offline, PR, and event channels. Managed the marketing plan for the launch phase, overseeing a significant marketing investment and collaborating on forecasting with Finance. Implemented integrated campaigns featuring notable doctors and KOLs, generating a substantial number of inbound queries and high conversion rates for consultations. Handled PR and media placements, enhancing brand visibility in leading publications and platforms. Developed Instagram and TikTok strategies to consistently produce high-quality content and qualified leads. Organized high-end offline events targetedAssistant Business Information Manager
PT Gudang Garam Tbk · 2023 — 2025Oversaw consumer insights initiatives and brand development for new product development. Conducted brand health tracking and led qualitative research to identify consumer trends, directly influencing product positioning and development. Analyzed media ROI, reallocating resources to enhance trial and retention metrics. Managed the development and launch process for multiple new products, including consumer insight collection, pricing strategy, and market execution. Directed packaging innovation through consumer validation and collaborated with Sales to optimize market penetration strategies.Assistant Brand Manager Dishwash Portfolio
PT Unilever Indonesia Tbk · 2023 — 2023Directed product relaunch innovations for Sunlight and Lifebuoy Dishwash, enhancing market competitiveness. Executed a national promotional campaign for Lifebuoy that achieved notable success. Developed strategic communications across multiple channels, working alongside digital partners to maintain brand leadership. Managed media budgets to ensure effective resource allocation aligned with marketing goals, and implemented a targeted consumer loyalty program. Conducted market analysis to inform strategic decisions based on competitor activities and sales performance.Assistant Brand Manager Dishwash Core
PT Unilever Indonesia Tbk · 2023 — 2023Handled in-store activations for the Sunlight Ecotech Project, fostering increased purchase intent. Coordinated e-commerce initiatives to boost retail contributions, working closely with key account managers to launch campaigns and optimize sell-in across platforms. Developed partnerships for festive promotions, driving significant sales through targeted digital campaigns and in-store activities. Created social media briefs and led festive activations, achieving high-value sell-out within a short timeframe.Brand Marketing Special Project
PT Nestlé Indonesia · 2021 — 2022Initiated the Nescafé University Café project to enhance consumer trials through a self-financed model with a university partnership. Led consumer testing for new product development to inform market decisions. Developed extensive content plans for digital platforms, aimed at raising awareness and engagement for Nescafé. Recognized for excellence through the Nestlé Silver Ticket award, gaining expedited access to recruitment stages.
Skills & Expertise
Education
- Bachelor of CommunicationUNIVERSITAS PADJADJARAN
- Student Exchange - IISMA (Indonesian International Student Mobility Awards) ProgramKOREA UNIVERSITY
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