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Ekta K. — Mid-Level Digital Marketing Specialist from India

Ekta K.

Mid-Level Digital Marketing Specialist

India 2-3 years
Open to offersNew to Platform
Languages
EnglishHindi
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About

Ekta K. is a seasoned Digital Marketer with over three years of experience specializing in performance-driven digital campaigns, particularly within B2B and B2C sectors such as immigration, healthcare, beauty, hospitality, and consumer goods. She has managed social media strategies, content creation, and advertising for brands, demonstrating proven impact including increased follower growth, higher engagement rates, and measurable boosts in sales and website traffic. At organizations like Webcook Digital Marketing and leading immigration firms, Ekta led campaigns utilizing SEO, Google Ads, and Meta Ads Manager, while employing analytics tools such as Google Analytics to optimize conversion rates and overall campaign effectiveness. Her hands-on expertise extends to live project implementation with tools like SEMrush, Canva, and WordPress, directly driving brand visibility and audience engagement across various digital platforms.

Experience

  • Digital Marketer

    Webcook Digital Marketing · 2024 — 2025
    Developed and executed social media strategies, along with content creation across various platforms. Analyzed performance metrics to enhance engagement, reach, and conversion rates. Collaborated with cross-functional teams to ensure alignment of content with brand goals and marketing objectives. Improved overall campaign effectiveness through data-driven enhancements.
  • Digital Marketing Executive

    Immigration Company · 2023 — 2024
    Managed social media accounts, generated leads, and handled ad campaigns alongside email marketing activities. Crafted engaging content to elevate brand visibility.
  • Digital Marketing Intern

    DForce · 2022 — 2023
    Acquired practical knowledge of tools such as Google Ads, Meta Ads Manager, and analytics. Engaged in live campaigns and contributed to SEO implementation.
  • IELTS Counselor

    Webberz, Amritsar · 2019 — 2020
    Provided guidance to students regarding IELTS modules and immigration pathways. Offered counseling for course selections and test preparation.
  • IELTS Counselor & Trainer

    BetterThink, Ludhiana · 2017 — 2018
    Conducted IELTS training sessions with personalized feedback. Advised students on enhancing their English language skills.

Skills & Expertise

Education

  • Master of Computer Applications (M.C.A – IT)
    Lovely Professional University (LPU) · — — 2015
  • Master of Science in Information Technology (M.Sc – IT)
    Lovely Professional University (LPU) · — — 2014
  • Post Graduate Diploma in Computer Applications (P.G.D.C.A)
    Guru Nanak Dev University (GNDU) · — — 2012
  • Bachelor of Arts (Humanities)
    Panjab University · 2008 — 2010
  • Senior Secondary (10+2)
    Punjab School Education Board (PSEB) · — — 2007
  • Secondary (10th)
    Punjab School Education Board (PSEB) · — — 2005

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