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Elinore U. — Senior Marketing Strategist from Philippines

Elinore U.

Senior Marketing Strategist

Philippines 3-6 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Elinore U. is a seasoned Marketing Strategist with 7+ years of experience shaping digital campaigns, content strategies, and community engagement for industries such as streaming, food & beverage, health & wellness, and retail. She has managed major projects for global brands like Netflix Philippines, where she led campaign strategy, audience engagement, performance analytics, and digital storytelling, resulting in measurable campaign optimizations. In the restaurant domain at Lowbrow Casual Restaurants, she drove digital initiatives and influencer collaborations. As a freelancer, Elinore provides social media management, content creation, and paid media planning for brands like Equipoise Yoga & Pilates, Little Retail PH, and content creator TheCharlotteMei. She is fluent in English and Filipino and applies industry-standard tools such as Sprinklr, Meta Ads, Canva, and TikTok Ads to maximize digital presence and campaign results.

Experience

  • SOCIAL MEDIA LEAD

    TheCharlotteMei (Freelance) · 2025 — Present
    Created engaging scripts and captions for Instagram Reels and Stories, tailored to the personal brand and seasonal campaigns. Conceptualized and executed creative content ideas, including recipe videos and lifestyle tips. Produced compelling hooks and visual captions to engage followers and improve interaction.
  • SOCIAL MEDIA MANAGER

    Little Retail PH (Freelance) · 2025 — Present
    Led content strategy and feed planning for Facebook, Instagram, and TikTok. Responsible for all copywriting across social media channels while editing and optimizing content for effective engagement.
  • SOCIAL MEDIA MANAGER

    Equipoise Yoga & Pilates (Freelance) · 2024 — Present
    Developed and implemented Instagram feed plans that align with brand aesthetics. Produced and edited engaging video content, while crafting captions to enhance audience interaction. Scheduled posts to ensure consistent publishing.
  • COMMUNITY MANAGER AND EDITOR

    Netflix Philippines · 2019 — 2024
    Oversaw content strategies for Netflix PH’s social platforms, enhancing audience engagement and growth. Managed community interactions across platforms, ensuring brand tone was maintained. Produced monthly analytics reports to inform strategy while supporting cohesive brand voice in digital storytelling.
  • PR & MARKETING DIRECTOR

    Lowbrow Casual Restaurants · 2019 — 2020
    Initiated and scaled digital marketing efforts for restaurant brands. Generated brand-consistent content that fostered high engagement and positive sentiment. Partnered with influencers and media for promotional activities while addressing customer concerns to uphold service quality.
  • DIGITAL BUSINESS ASSOCIATE

    Get Hooked 360, Inc. · 2017 — 2019
    Managed digital projects for local pharmaceutical clients. Directed social media content creation and execution, ensuring timely responses to both client and customer inquiries.

Skills & Expertise

Education

  • Bachelor of Arts in Psychology
    Ateneo de Manila University · 2013 — 2017

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