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Elita I. — Mid-Level Digital Marketing Specialist from Nigeria

Elita I.

Mid-Level Digital Marketing Specialist

Nigeria 3-6 years
Open to offersNew to Platform
Languages
English
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About

Elita O. is a Digital Marketing Specialist and Content Strategist with over 5 years of cross-industry experience driving digital growth for brands in the fashion, lifestyle, fitness, and tech sectors. She has held key roles such as Content & Influencer Marketing Manager at Research Bookmark, Content Strategist at Apollo Endeavor, and Social Media Coordinator at Analog Teams, where she executed data-driven campaigns that resulted in measurable outcomes such as a 30% increase in organic traffic, 20% uplift in audience engagement, and a 30% rise in email open rates. Elita O. has built end-to-end influencer and UGC programs, led high-impact cross-functional initiatives, and managed centralized content strategy and social media campaign optimization. Her proficiency with tools like Meta Business Suite, Google Analytics, and email marketing has enabled her to optimize performance, drive community growth, and enhance brand visibility in global markets.

Experience

  • Digital Marketing Specialist

    Itura Jewelry · 2025 — Present
    Constructed influencer and UGC programs encompassing sourcing, outreach, briefing, and performance tracking to develop a scalable creator marketing engine.
  • Content & Influencer Marketing Manager (Contract)

    Research Bookmark · 2023 — Present
    Executed content and creator campaigns through social media, email, and brand partnerships. Collaborated across teams to define brand voice and implement impactful campaigns directed at awareness, community engagement, and conversion.
  • Content Strategist

    Apollo Endeavor · 2022 — 2023
    Directed the production of data-driven content for web, email, and social platforms, contributing to a 30% increase in organic traffic during the engagement period. Performed competitor audits and content gap analysis to uncover optimization opportunities.
  • Social Media Coordinator

    Analog Teams · 2020 — 2022
    Revamped the company's social media strategy, achieving an 18% rise in engagement within the first quarter. Developed a centralized content calendar and scheduling system to coordinate efforts across the team while spearheading UGC initiatives and platform audits to enhance brand visibility.

Skills & Expertise

Education

  • HND, Biochemistry
    Delta State Polytechnic, Oghara · 2017 — 2019
  • OND, Science Laboratory Technology
    Petroleum Training Institute, Effurun · 2014 — 2016