Elna M.

Elna M. is an experienced Automotive Service Advisor and Customer Relations Manager based in South Africa, with over 15 years of expertise in automotive dealership operations, particularly within multi-brand environments such as Hyundai, Ford, and Mahindra. She has led CRM strategy and customer service operations, managed escalated complaints, and analyzed customer data to drive improvements in customer satisfaction (CSI) metrics. Her background includes oversight of inventory valued at R80M, vehicle invoicing, audits, and collaboration with banks and auditors, as well as processing warranty claims and ensuring compliance with dealership and CPA standards. Elna's proficiency in CRM systems, warranty administration, and inventory control is complemented by her knowledge of software such as Microsoft Office, Pastel, AutoMate, CDK, and Evolve. Recognized as a Top 10 national performer, she has trained staff on customer service and sales processes while supporting financial compliance and reporting.