Emie J.
Open to offersNew to PlatformAbout
I am a dedicated Brand and Digital Marketing professional with more than 2 years of hands-on experience helping businesses build a compelling online presence and strengthen their brand identity. I specialize in developing and executing marketing strategies across digital channels, including social media, content marketing, and paid advertising.
My work is driven by a deep understanding of consumer behavior and market trends, which I translate into targeted campaigns that increase brand awareness and drive measurable results. I am proficient in crafting consistent brand messaging, managing digital assets, and analyzing campaign performance to continuously optimize outcomes.
I am committed to delivering quality work with precision and professionalism. Whether working independently or as part of a team, I bring a strategic mindset, good communication skills, and a genuine passion for helping brands grow in the digital landscape.
Experience
Brand Marketing Associate
Star 360 Philippines Inc. · 2024 — 2025I was a Brand Marketing Associate with experience in end-to-end brand activation, campaign execution, and partnership management across writing stationery brands. Led high-impact initiatives that drove stronger consumer engagement, including content competitions, roadshows, and promotional events. Skilled in coordinating cross-functional teams, managing brand partnerships, developing content strategies, conducting market analysis, and supporting on-ground execution to ensure consistent brand visibility and growth.Digital Marketing Specialist
Robinsons Retail Holdings Inc. · 2023 — 2023Drove end-to-end brand marketing initiatives across digital and traditional channels, achieving 26.8M reach and 19.27 ROAS through high-impact Facebook and paid social campaigns. Spearheaded integrated media planning, content production, and campaign execution — including activations, influencer partnerships, and CSR programs. Led social media analytics and ad optimization, managed third-party agencies, and produced executive-level performance reports. Also trained and upskilled an in-house digital marketing team, demonstrating leadership and cross-functional collaboration.
Skills & Expertise
Education
- Bachelor of Science in Business Administration Major in Marketing ManagementPolytechnic University of the Philippines · 2018 — 2021
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