eric N.
Senior Sales and Marketing Manager
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Eric N. is a seasoned Sales & Marketing Manager with over 26 years of industry experience spanning hospitality, FMCG distribution, printing and packaging, POS systems, software solutions, and payment gateway services in Kuala Lumpur, Malaysia. With a proven track record, he excels in driving business growth and expanding market presence while developing strategic customer relationships. His expertise lies in B2B solution selling, operational planning, and commercial strategy development for SME and corporate markets. At EWC Wawasan Sdn Bhd, he successfully introduced POS systems and payment gateway solutions, diversified revenue streams, and reinforced customer retention. His pivotal role during the Movement Control Order in Malaysia included developing packaging solutions to ensure business continuity. Previously, he expanded B2B networks across Malaysia and Singapore at Icon Packaging Sdn Bhd and managed FMCG distribution at Yee Seng Food Sdn Bhd. Eric’s ability to optimize delivery routes significantly improved service efficiency, reducing lead times from 7–10 days to 3–5 days. His career achievements include being recognized with awards and developing over 500 customer accounts regionally.
Experience
Sales & Marketing Manager
EWC Wawasan Sdn Bhd · 2018 — PresentOversaw sales and business development initiatives for printing, packaging, POS systems, and payment gateway solutions. Developed and introduced POS system and payment gateway solutions to enhance revenue streams and strengthen customer retention. Coordinated efforts among sales, administration, design, sourcing, and customer service teams. Created food packaging solutions to ensure business continuity during MCO. Expanded offerings to include uniforms, customized merchandise, and SME branding solutions. Cultivated customer relationships with retail, healthcare, education, and government-linked organizations.Business Development / Sales Executive
Icon Packaging Sdn Bhd · 2012 — 2018Established market operations in Klang Valley from a zero customer base. Built B2B customer networks throughout Malaysia and Singapore. Proposed lower MOQ strategies to enhance sales conversion and attract new customers. Introduced innovative packaging customization solutions that matched market trends. Initiated participation in Malaysia Gift Fair exhibitions to fortify dealer networks. Managed the development of over 500 customer accounts across Malaysia and Singapore.Sales Executive
Yee Seng Food Sdn Bhd · 2006 — 2012Handled FMCG distribution and sales within various retail environments, including shops, supermarkets, wholesalers, and convenience stores. Increased customer portfolio significantly from approximately 100 to over 400 accounts. Achieved reductions in delivery lead time from 7–10 days to 3–5 days by optimizing routes. Contributed to minimizing product wastage losses by around RM80,000 monthly. Facilitated sales of near-expiry products exceeding RM200,000 each month. Expanded the customer base in the Northern Region from over 50 to more than 100 accounts.Banquet Supervisor
The Legend Hotel · 2000 — 2006Promoted from Waiter to Captain and then to Banquet Supervisor. Managed operations for banquets including conferences, seminars, weddings, and corporate events. Supervised teams ranging from 50 to 100 staff members. Coordinated manpower allocation along with AV systems and F&B operations. Successfully handled high-pressure event turnovers without major operational failures.
Skills & Expertise
Education
- SPM (Sijil Pelajaran Malaysia)Institution not specified
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