Erica B.
Mid-Level Digital Marketing Manager
Open to offersNew to PlatformAbout
Erica M. is an accomplished Marketing Manager with extensive experience in social media management, influencer marketing, content creation, and campaign execution. Her career spans various industries, notably F&B, retail, and beauty, where she excels in managing digital content and analyzing marketing performance to drive brand growth. Most recently, she leads marketing strategies at Melching Dried Food Trading, where she is responsible for brand positioning, campaigns, and go-to-market initiatives, and coordinating with agencies and partners to maximize campaign impact. Previously, at PYC Restaurant Group, she managed social media campaigns for restaurant brands and coordinated influencer partnerships. Her academic achievements include a Bachelor of Arts in Broadcasting from Polytechnic University of the Philippines, awarded Magna Cum Laude. Erica demonstrates strong abilities in brand partnerships, digital marketing, and social media analytics.
Experience
Marketing Officer
PYC Restaurant Group · 2026 — 2026Managed social media content and executed marketing campaigns for various restaurant brands. Coordinated influencer partnerships and brand collaborations, while overseeing promotional activities. Created and managed digital content to enhance brand awareness and customer engagement, and monitored campaign performance to suggest optimization strategies.Marketing Manager
Melching Dried Food Trading · 2026 — PresentDeveloped and implemented integrated marketing strategies for multiple food brands. Led brand positioning and managed campaigns, promotions, and go-to-market initiatives. Oversaw partnerships and retail activations, while coordinating with agencies, creatives, sales teams, and external partners. Tracked campaign performance along with market trends and competitor activities, and managed marketing budgets and timelines.Marketing Associate
TVS Philippines · 2024 — 2025Assisted in the planning and execution of marketing campaigns for motorcycle products and events. Coordinated with agencies and internal teams to bolster marketing initiatives. Monitored campaign outcomes and generated marketing reports.Influencer Marketing Specialist (Part Time)
Small Steps Skin · 2023 — 2024Identified and managed influencer partnerships to promote skincare products. Coordinated campaign briefs and content approvals, while monitoring performance and engagement metrics. Established relationships with content creators and developed digital content to enhance brand visibility.Influencer Marketing Specialist
Loctek Philippines · 2023 — 2023Executed influencer marketing campaigns aimed at increasing brand visibility. Sourced and negotiated partnerships with creators across various platforms, and managed influencer communications along with content deliverables. Analyzed campaign outcomes and created performance reports.Influencer Marketing and Content Creator (Freelance)
Ibaan Chilies · 2022 — 2023Developed strategies for influencer marketing to support brand growth. Recruited and coordinated with creators for promotional campaigns, managing timelines and content schedules. Assisted in evaluating campaign effectiveness and audience engagement, while creating digital content to bolster brand awareness.Marketing Intern
Big Angel Solution · 2022 — 2022Supported marketing campaigns through content creation and administrative tasks. Assisted with digital marketing activities and social media management, while conducting market research and competitor analysis. Collaborated with team members on various marketing projects.Barista
Starbucks Philippines · 2021 — 2022Delivered quality customer service in a fast-paced environment. Maintained product quality and adhered to store standards, while assisting with inventory management and daily operations. Developed strong communication and multitasking skills.Production Intern
PUP CreaTV · 2021 — 2021Assisted in television and multimedia production projects, supporting content development and production coordination. Worked with production teams during shoots and post-production tasks, gaining hands-on experience in media and broadcasting operations.
Skills & Expertise
Education
- Bachelor of Arts in BroadcastingPolytechnic University of the Philippines · 2019 — 2023
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