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ERICA O. — Mid-Level Brand Marketing Manager from Philippines

ERICA O.

Mid-Level Brand Marketing Manager

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Erica B. is a dedicated professional with extensive expertise in brand marketing, digital marketing, and communications design. Currently serving as a Brand Marketing Supervisor at Edge Interlinks Corporation, she leads marketing strategies and oversees campaigns for brands like Sperry, effectively enhancing brand identity across various platforms. She has a track record of building and maintaining partnerships with suppliers, artists, and influencers, ensuring creative alignment and cost efficiency in marketing efforts. Previously, as a Digital Marketing Officer, Erica managed digital media planning and execution for renowned brands such as Keds, Sperry, and Polo Ralph Lauren, utilizing her skills in platforms like Facebook, Instagram, TikTok, Google, Shopee, and Lazada. Her career commenced with roles emphasizing digital sales and marketing strategies at W & RX Bioceuticals Inc. Erica's educational foundation includes a Bachelor of Science in Business Administration, majoring in Marketing Management from Central Luzon State University.

Experience

  • BRAND MARKETING SUPERVISOR - Sperry

    Edge Interlinks Corporation · 2021 — Present
    Leads the marketing team and oversees day-to-day project tasks, focusing on marketing strategies and the yearly marketing plan to enhance brand identity and market presence. Plans and manages various marketing campaigns, including digital, events, print, and social media. Establishes and nurtures partnerships with suppliers, record labels, agencies, artists, and influencers. Conceptualizes and directs brand shoots, ensuring alignment with brand guidelines. Coordinates messaging across departments and manages the budget for cost efficiency, while analyzing consumer behavior and preferences.

  • COMMUNICATIONS DESIGN EXECUTIVE

    IPG Mediabrands Philippines Incorporated - Initiative · 2020 — 2021
    Collaborates with the Communications Design Director, Media Buyers, and Performance Team for media planning and execution across various brands, including Datu Puti products. Maintains daily communication with clients regarding digital and media inquiries, and is responsible for preparing media reviews, digital reports, and visual media schedules. Actively participates in team brainstorming sessions and pitches.

  • DIGITAL SALES AND MARKETING ASSOCIATE

    W & RX BIOCEUTICALS INC. · 2017 — 2020
    Tracks and oversees online sales and trade portal management, along with handling inquiries and promotions on social media platforms. Prepares promotional materials, manages event logistics, and maintains partnerships with healthcare institutions. Communicates directly with consumers regarding product knowledge and coordinates with product specialists on sales, collections, and deliveries.

  • ADMINISTRATIVE ASSISTANT

    VICTORIA MONDIALE CORP. · 2016 — 2017
    Manages stock distribution and daily inventory control, tracking item movement to optimize stock allocation across branches. Prepares purchase orders and customer quotations, and organizes daily delivery plans while addressing sales and delivery concerns with branch teams.

  • DIGITAL MARKETING OFFICER - Keds, Sperry, Polo Ralph Lauren

    Edge Interlinks Corporation
    Handles digital media planning, execution, and campaign optimization across platforms such as Facebook, Instagram, TikTok, Google, Shopee, and Lazada. Collaborates closely with the creative team for developing ad materials and coordinates with merchandising for e-commerce initiatives. Engages with third-party agencies to negotiate marketing opportunities and prepares detailed digital media reports and schedules, working alongside brand and creative teams for campaign materials and execution.

  • SOCIAL MEDIA & COMMUNITY MANAGER

    IPG Mediabrands Philippines Incorporated - Initiative
    Manages social media queries and promotions for a range of brands, including Green Cross and Durex. Utilizes Sprinklr to schedule social media posts and collaborates with the Creatives Team for material preparation. Responsible for gathering data for monthly social media reports and providing daily social listening insights using Social Studio.

Skills & Expertise

Malay (Fluent)Digital MarketerProject ManagementMarketingSocial Media MarketingDigital MarketingE-CommerceContent Creation

Education

  • Bachelor of Science in Business Administration Major in Marketing Management
    Central Luzon State University · 2012 — 2016