Erin C.
Senior Content Marketing Specialist
Open to offersNew to PlatformAbout
Erin C. is a seasoned Content Marketer and Copywriter with over six years of experience in producing impactful digital content across a spectrum of industries including journalism, tourism, lifestyle, hospitality, and design. She excels in the development of brand voice across multiple platforms, possessing a keen understanding of content strategy, SEO, social media trends, and audience engagement. Erin adeptly manages various content pipelines, collaborates with creative teams, and employs AI and digital tools to streamline workflows and enhance content production. As a Freelance Copywriter, she crafts website copy, email campaigns, social media content, and more for lifestyle, hospitality, and design brands. Her tenure as a Content Specialist at Big Ambitions involved creating multi-channel content for South Africa's tourism and hospitality sectors, showcasing her adaptability in both B2B and B2C environments. Erin's proficiency extends to video scripting, editing, content planning, and performance reporting, attributing to her strong educational background with a Bachelor's degree in Journalism from the University of Johannesburg and a certification in Social Media Marketing.
Experience
Content Specialist
Big Ambitions · 2025 — 2026Produced and edited multi-channel content for South Africa’s tourism and hospitality sector. Developed brand-aligned content for blogs, LinkedIn, newsletters, and digital campaigns targeting both B2B and B2C audiences. Assisted with content planning and audience engagement strategies while ensuring consistency in campaigns across various platforms.Freelance Copywriter
Self Employed · 2025 — PresentCraft website copy, email campaigns, social media content, newsletters, product descriptions, and launch campaigns for lifestyle, hospitality, and design brands. Refine brand voice across various digital platforms while creating strategic content aimed at enhancing engagement, visibility, and conversions. Collaborate with business owners and creative teams to implement content strategies and marketing campaigns, utilizing AI-assisted workflows and research tools for improved efficiency.Content & Marketing Specialist
Alberton Matric Project · 2021 — 2024Oversaw all digital marketing and communication efforts. Generated educational, promotional, and social media content for online platforms. Coordinated communication campaigns and maintained engagement with students and stakeholders, while tracking campaign performance and managing metrics using spreadsheets and reporting tools.Entertainment Coordinator
The WOW Factory · 2017 — 2023Coordinated logistics and bookings for over 300 children's events. Managed customer communication and client relationships while overseeing scheduling, inventory management, and event coordination in a busy environment.Journalist
Now Media · 2019 — 2021Produced content for both digital and print formats, including news articles, advertorials, branded content, and feature pieces. Worked closely with advertisers and sales teams to align editorial content with advertising goals. Assisted in managing social media and drove audience engagement initiatives, adhering to tight deadlines and maintaining high editorial standards.
Skills & Expertise
Education
- Bachelor of Arts in JournalismUniversity of Johannesburg · — — 2021
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