Erlinda A.
Senior Revenue Manager
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EnglishIndonesian
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About
Erlinda A. is an accomplished E-Commerce Manager and Revenue Consultant with over 13 years of experience across hospitality, hotel operations, and e-commerce in Southeast Asia. She has managed online marketing, OTA distribution, and dynamic pricing for hospitality properties, including Elite Atoll Hotel and Blink n Sun Villas in Phuket, and contributed to sales strategy development for Banyan Tree Buahan. Her background also includes launching the B2B Umrah/Hajj app SATTU.ID as part of the founding team, leading operational workflows, training, and partner onboarding. Previously, she drove sales growth at Raena Beauty, overseeing relationships with 300+ resellers. Her roles at OYO Rooms and Grand Inna Daira Palembang honed her expertise in revenue management, channel management, team leadership, and operational optimization within the hospitality sector.
Experience
E-Commerce Manager
Elite Atoll Hotel & Blink n Sun Villas Phuket Thailand · 2025 — PresentOversaw online marketing and distribution for the properties, ensuring registration on Online Travel Agencies (OTAs) and optimizing listings with professional photography and compelling content. Managed the OTAs' extranet, maintaining accurate availability, pricing, and promotional information. Led the synchronization of the channel manager with the OTA extranets for real-time updates, preventing overbooking, while monitoring competitor pricing and applying dynamic pricing strategies. Administered the online presence for 50+ villas, analyzing market trends and performance to enhance occupancy rates.Revenue Consultant
Banyan Tree Buahan, A Banyan Tree Escape · 2025 — PresentDeveloped and executed property sales strategies customized for the Ubud luxury market. Managed yield and dynamic pricing based on occupancy levels and demand fluctuations. Ensured rate parity across multiple OTA channels while preparing comprehensive revenue performance reports on a weekly, monthly, and quarterly basis. Collaborated with the Banyan Tree Board of Directors on formulating and implementing long-term revenue strategies, providing data-driven insights to enhance overall revenue performance.Senior Account Manager
Raena Beauty Ecommerce · 2021 — 2025Built and sustained strong partnerships with over 300 resellers throughout Indonesia. Designed strategies to elevate reseller loyalty and retention, conducting regular performance evaluations and feedback sessions. Led a team of 3-4 Account Managers, establishing clear goals and tracking performance. Ensured prompt and effective aftersales support for resellers, addressing inquiries and resolving challenges while researching market opportunities for potential new resellers.Head of Operation (Founding Team)
SATTU.ID · 2025 — PresentJoined the founding team to establish and launch Sattu.ID, an application focused on Umrah/Hajj services for travel agencies and pilgrims. Worked closely with the CEO during the development phase to shape product strategy and optimize user flow. Initiated new app features guided by insights from field experience and user feedback, ensuring alignment with market needs. Developed comprehensive operational workflows, facilitated training for staff and partners, and created standard operating procedures for customer service.Regional Revenue Manager
PT OYO Rooms Indonesia · 2019 — 2021Maximized revenue across over 200 properties in the Sumatera Region by analyzing market trends and competitor performance to identify revenue opportunities. Applied dynamic pricing strategies aligned with demand and market conditions, monitoring key performance indicators such as ARR, RevPAR, occupancy rates, and revenue growth. Managed and motivated a revenue management team, providing regular performance reports to the VP of Revenue focused on property metrics and market insights.Front Office Manager
Grand Inna Daira Palembang · 2018 — 2019Oversaw front desk operations including check-ins, check-outs, reservations, and guest inquiries. Directed front office staff, ensuring courteous and efficient service delivery while managing guest complaints and fostering satisfaction. Handled recruitment, training, and supervision of front office personnel, including staff scheduling and performance evaluations.Duty Manager
Aryaduta Hotel Palembang · 2016 — 2018Managed overall hotel operations, ensuring the efficient running of front desk, housekeeping, and other departments. Addressed guest requests and complaints with professionalism, coordinating between departments for seamless operations. Conducted staff training and supervision to promote high standards of customer service while preparing daily operational reports and supporting special events and VIP guests.Front Office Supervisor
Batiqa Hotel Palembang · 2015 — 2016Supervised daily functions at the front desk, managing check-in, check-out processes and guest inquiries. Ensured procedures were executed efficiently and adhered to hotel standards, while coordinating with housekeeping and reservations. Addressed guest complaints and requests, providing effective solutions and personalized service, particularly for VIP guests.Front Office Supervisor (Act)
Sintesa Peninsula Hotel Palembang · 2012 — 2015Led front desk activities focusing on check-in and check-out tasks, reservations, and guest interactions. Ensured operational efficiency in line with hotel procedures, closely monitored room availability, and coordinated with reservations and housekeeping. Handled guest complaints and ensured high-level service delivery, including managing staff schedules and training initiatives.
Skills & Expertise
Education
- Diploma in Telecommunication EngineeringState of Polytechnic Sriwijaya Palembang · 2007 — 2010
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