Erwin M.
Senior Commercial Consultant
Open to offersNew to PlatformLanguages
EnglishIndonesian
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About
Erwin M. is a seasoned commercial leader with over two decades of experience across industries such as consumer electronics, telco, consumer goods, and insurtech. Currently serving as an Associate Consultant at Proxsis Consultant in Jakarta, he specializes in designing and facilitating interactive, case-based training sessions that emphasize sales excellence and trade marketing strategies. Previously, as a Commercial Manager with Igloo Insurtech, Erwin successfully launched and scaled B2B2C partnerships, contributing significantly to the commercial pipeline and enhancing forecast accuracy using Power BI and CRM tools. As the Director and Head of Channel Operations at PT. Ezmart Electronics Commerce, he directed sales operations across Telco and Non-Telco channels, leading a field sales team to drive GMV growth and market expansion. Erwin's extensive experience includes managing strategic partnerships and implementing go-to-market strategies, leveraging his proficiency in P&L management, team leadership, and sales execution.
Experience
Associate Consultant
Proxsis Consultant · 2026 — PresentDesigned and facilitated case-based training sessions with a focus on sales excellence, trade marketing, and go-to-market strategy. Developed structured methodologies and tools to meet market needs across industries. Conducted detailed diagnostics on client performance, delivering actionable strategies and execution roadmaps. Coached commercial leaders and sales teams, enhancing decision-making and revenue performance. Participated in pre-sales activities and proposal development while fostering long-term client relationships.Commercial Manager
Igloo Insurtech · 2025 — 2025Implemented and expanded over five strategic B2B2C partnerships in various sectors such as Telco and e-commerce, contributing significantly to the quarterly commercial pipeline. Engaged with regional partners to close strategic partnerships and managed the execution of digital insurance products. Utilized Power BI and CRM for enhancing pipeline visibility and improving forecast accuracy while reducing revenue leakage. Oversaw the commercial performance of top-tier partners and conducted quarterly business reviews and negotiations.Director – Head of Channel Operations
PT. Ezmart Electronics Commerce Indonesia · 2023 — 2024Oversaw national sales operations in the 3C and Home Living categories, driving market share and GMV growth. Managed multi-channel retail networks, established sales targets, and optimized store-level performance. Led a field sales and retail team, implementing KPI frameworks and training programs. Fostered partnerships with distributors and key accounts, ensuring effective collaboration and successful execution of market strategies. Facilitated regional expansion initiatives that enhanced retail footprint and coverage.AVP - Head of Modern Channel
HMD Global – Nokia · 2020 — 2022Managed the end-to-end P&L for the Modern Channel, ensuring continuous revenue growth across various product categories. Directed four national distributors and over 30 modern and e-commerce partners to enhance execution and inventory efficiency. Managed promotional strategies and pricing across key accounts while cultivating partnerships to expand revenue streams. Evaluated channel performance through structured governance and provided insights to regional leadership.Director - Head of Sales
Bolttech Insurtech · 2019 — 2020Managed the national P&L, achieving growth in revenue and improving insurance attachment rates through varied channels. Established partnerships with consumer electronics retailers for better execution and consultative selling. Integrated device protection into partner ecosystems, supporting customer journeys across channels. Utilized CRM, Excel, and Power BI for performance diagnostics and margin optimization while ensuring regulatory compliance.AVP Head of Group Key Account Management
Smartfren Telecom · 2016 — 2018Oversaw a national distributor network to meet targets while ensuring policy adherence and performance enhancement. Developed strategies for market execution related to smartphones and mobile broadband, extending visibility and distribution. Cultivated relationships with major OEMs, focusing on improving product availability and business performance. Managed sales execution across forecasting, inventory, and trade activities while mentoring sales teams for target achievement.Head of Sales Development
Philips Indonesia Commercial · 2015 — 2015Standardized sales excellence practices and forecasting processes, resulting in improved accuracy. Analyzed sales data to mitigate aging stock challenges. Implemented distributor management SOPs aligned with global practices while creating sales dashboards for timely decision-making. Collaborated across departments to enhance inventory turnover.Key Account Manager
Sony Mobile Communications Indonesia · 2012 — 2015Managed a national distributor network, focusing on target achievement and compliance through structured reviews. Developed channel strategies across modern trade and key accounts, expanding distribution avenues and enhancing in-store availability. Supervised multiple retail accounts, boosting sell-out performance and expanding coverage. Led inventory planning to maintain optimal stock levels and coordinated sales initiatives with marketing and finance.Retail Empowerment Manager
Samsung Electronics Indonesia · 2010 — 2012Oversaw retail operations and sales performance within the mobile category across various channels. Established retail SOPs and training initiatives that enhanced productivity and conversion rates. Managed in-store execution strategies to increase brand visibility and customer interaction. Directed a large field force, improving retail coverage and execution quality through collaborative inventory planning with partners.Trade Marketing Manager
Danone Indonesia · 2009 — 2010Implemented trade marketing and route-to-market strategies for milk powder within key channels, driving significant volume growth. Developed promotional and visibility programs to boost product distribution and shelf presence. Managed trade marketing budgets to improve efficiency and guided pricing and promotion strategies using shopper insights.Channel & Category Sales Development Manager
Nestlé Indonesia · 2007 — 2009Advanced channel strategies for various product portfolios, achieving sustained distribution growth. Created route-to-market models that improved numeric distribution in focused regions and evaluated trade promotions for effectiveness. Conducted forecasting to maintain product freshness and enhance inventory management.Head of Area
Nestlé Indonesia · 2003 — 2007Achieved regional sales targets across territories while exceeding KPIs related to volume and distribution. Managed distributor operations and coached teams for improved productivity. Drove expansion into new outlets and conducted performance audits to ensure compliance and accountability.
Skills & Expertise
Education
- Bachelor of LawIBLAM School of Law, Jakarta · — — 2026
- Bachelor of Commerce in ManagementWestern Sydney University, Sydney · — — 2001
- Diploma of Commerce in EconomicsUniversity of Technology Sydney College, Sydney · — — 1997
- University Foundation Studies CertificateUniversity of New South Wales College, Sydney · — — 1996