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Esterlita A. — Social Media & Content Virtual Assistant, Property Deal Sourcing & Operations Support from Philippines

Esterlita A.

Social Media & Content Virtual Assistant, Property Deal Sourcing & Operations Support

Philippines 3-6 years
Open to offersNew to Platform
Languages
English
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About

Hi, I'm Esterlita, a reliable Virtual Assistant with 5+ years of experience supporting remote teams and clients in the UK, US, and Canada, including a UK-based property investment business.


Administrative & Operations Support


  • Email & inbox management
  • Calendar management & scheduling
  • CRM & lead-pipeline management
  • SOP creation & documentation
  • WhatsApp group administration
  • Daily operations support


Property & Deal Sourcing Support


  • BMV property deal sourcing & analysis (Property Engine, Property Filter)
  • Deal-pipeline tracking & reporting
  • Lead capture & webforms (Podio)
  • Workflow automation (Zapier)


Content & Social Media


  • Social media content planning & strategy
  • Caption & copywriting
  • Content calendar management (Google Sheets)
  • Canva design (posts, newsletters, visuals)
  • Repurposing content into reels & video
  • Video editing


Website & E-Commerce


  • WordPress website management
  • WooCommerce shop & product page management
  • Ebook, template & e-learning product creation


Data Management & Reporting


  • Data entry, tracking, and verification
  • Google Sheets / Excel management
  • Reports (EOD, check-ins, tracking systems)


Instructional Design


  • Curriculum & structured content development
  • Instructional materials (guides, training docs, worksheets)


Tools & Systems


  • Google Workspace
  • Microsoft 365
  • Asana, Teamwork
  • Canva
  • CapCut
  • WordPress, WooCommerce
  • Property Engine, Podio
  • Zapier
  • ChatGPT, Claude, Gemini


What I Bring


  • Detail-oriented and highly organized
  • Proactive and reliable
  • Able to work independently with minimal supervision
  • Committed to delivering accurate and high-quality work


I'm here to help streamline your operations and support your business growth.


Available for long-term work | Open to full-time or part-time roles

Experience

  • Social Media & Content Virtual Assistant, Property Deal Sourcing & Operations Support

    LC50 Property Ltd. · 2026 — Present
    Content & Social Media Strategy • Turn property insights, mindset posts, and journey updates into on-brand captions, hashtag sets, and ready-to-publish reels matching the brand's discipline/growth/legacy tone; manage a visual content planner in Google Sheets for weekly and monthly posting. Property & Deal Sourcing Support • Source and analyse BMV property deals (Property Engine, Property Filter, Rightmove/Zoopla) against BMV %, yield, and refurb-cost criteria; track deals through a research pipeline and prepare summaries for client review. Website & E-Commerce Management • Create ebooks, templates, and e-learning products sold on the LC50 shop; manage the WordPress site and run the WooCommerce shop end-to-end, including listings, pricing, images, and categories. Operations, CRM & Systems • Manage CRM/lead-pipeline tracking, Podio leads, and WhatsApp admin, automated via Zapier; research emerging tools and trends; handle SOPs, inbox, calendar, and backend/account support.

  • General Administration Support

    The She Den Inc. · 2024 — Present
    Delivered administrative support while maintaining effective communication with clients to enable smooth business operations. Employed AI tools such as ChatGPT, Claude, and Gemini for conducting research and preparing documents. Organized digital files utilizing Google Docs, Sheets, and Canva, ensuring file accessibility and accuracy. Contributed to the updating of SOPs, onboarding materials, and agreement forms.

  • HR Administrator

    Domainate Inc. · 2020 — 2023
    Executed email management and coordinated calendars to facilitate daily operations, ensuring effective team scheduling and communication. Acted as the main point of contact for administrative inquiries, addressing user concerns such as login issues and access permissions. Leveraged AI tools, including ChatGPT, to enhance task efficiency in drafting and documentation, achieving significant reductions in turnaround time. Performed accurate data entry for employee records while maintaining confidentiality and data integrity. Regularly updated and verified records within internal systems and Google Sheets. Developed and revised SOPs and internal guides to streamline onboarding and improve workflow. Utilized Asana and Teamwork for tracking and managing

  • HR & Administrative Officer

    EverRich Technologies · 2015 — 2018
    Oversaw recruitment and onboarding for more than 20 employees. Maintained comprehensive records for over 100 employees, including benefits and compliance documentation. Addressed daily administrative queries to support smooth office operations. Managed scheduling, meetings, and general office management tasks. Ensured adherence to company policies and procedures.

  • Grade School Faculty (Primary Level)

    Chevalier School, Inc. · 2013 — 2015
    Implemented structured lessons in Filipino, Computer, and Araling Panlipunan that aligned with established curriculum standards. Developed and executed lesson plans, assessments, and Tables of Specifications (TOS) to ensure objective alignment and effective evaluation. Created quizzes, exams, and performance tasks while accurately maintaining academic records. Monitored student progress and provided constructive feedback to enhance academic development. Organized and managed classroom activities to foster a structured and positive learning environment. Integrated basic computer skills into lessons to boost student engagement. Collaborated with faculty to support academic programs and address student needs. Design and created learning and training materials.

  • Media Club Moderator

    Chevalier School, Inc. · 2013 — 2015
    Oversaw and directed students in media-related projects and activities. Assisted in the organization of school events and media presentations. Encouraged teamwork, creativity, and a sense of responsibility among students.

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