Estiaan R.
Senior Media Strategist
Open to offersNew to PlatformAbout
Estiaan R. is a seasoned Media/Marketing Specialist based in Cape Town, South Africa, with over 18 years of experience in the media management industry. He holds a Bachelor's Degree in Corporate Communications from the University of Johannesburg and a Diploma in Media Management from the AAA School of Advertising. Estiaan has specialized in crafting and executing effective media strategies and campaigns across sectors such as Telecommunications, Food and Beverages, Retail, Motoring, and Financial Services. Currently operating as a Freelance Media Strategist at Starcom South Africa, he has demonstrated expertise in utilizing industry tools like comScore and Nielsen ratings for campaign effectiveness. His career highlights include strategic roles at Mindshare and OMD South Africa, where he managed high-profile accounts like British American Tobacco, Coca-Cola, and MTN SA. Known for strong organizational abilities, he has effectively developed and implemented media strategies to enhance brand awareness, customer acquisition, and retention. Estiaan is committed to fostering team collaboration and leveraging media partnerships to yield exceptional client results.
Experience
Freelance Media Strategist
Starcom South Africa · 2025 — PresentEvaluated media channels for campaign effectiveness using tools like comScore and Nielsen ratings. Maintained strong relationships with media vendors for exclusive opportunities. Created comprehensive post-campaign reports reflecting the success of various strategies. Guided junior team members on industry best practices and provided data-driven insights to clients. Negotiated favorable advertising rates and coordinated invoicing processes with accounting teams. Worked with creative teams to develop ad content that resonates with target audiences.Client Business Partner
Mindshare South Africa · 2021 — 2024Managed a portfolio of high-profile multinational brands. Led a team to ensure high-quality delivery on client deliverables. Acted as the key client contact to maintain successful client relationships. Assisted management in efficiently running accounts by allocating resources and processes.Business Unit Director
OMD South Africa · 2017 — 2021Oversaw one of the largest telecommunications portfolios, guiding a team in delivering client deliverables to a high standard. Served as the key client contact, ensuring successful relationships. Supported management in running accounts profitably and efficiently through resource allocation.Media Strategist
EssenceMediacom · 2015 — 2017Crafted media strategies and recommendations to boost product awareness. Managed project activities assigned to me, attending briefings and helping compile media strategies. Implemented buying briefs and negotiated airtime with relevant media owners while ensuring proper administration of media communications.Media Strategist
The Mediashop · 2014 — 2015Developed media strategies and recommendations for raising brand awareness. Managed project activities while attending briefings and supporting media strategy compilation. Executed buying briefs and negotiated client commitments with media owners.Media Planner
Wavemaker · 2013 — 2014Implemented media strategies as specified in briefings, ensuring communication across relevant mediums. Coordinated performance discussions with clients and managed budget allocations as per client directives.Media Planner
Carat · 2011 — 2013Executed media strategies as detailed in client briefs, overseeing alignment of communications with specified mediums. Maintained budget management and coordinated meetings between clients and media stakeholders.Media Buyer
Wavemaker · 2008 — 2011Secured advertising spaces per received briefs and managed the loading of advertising for billing. Liaised with media owners for ad placements and ensured timely communication with creative agencies regarding material submissions.Media Buyer
Mercury Media · 2007 — 2008Acquired advertising spaces based on briefs from Media Planners and managed the billing process. Coordinated ad placements with media owners and handled communication of required materials with creative agencies.
Skills & Expertise
Education
- Diploma of Communication: Media ManagementAAA School of Advertising · 2007 — Present
- Bachelors: Corporate Communications, Communication and Media StudiesUniversity of Johannesburg · 2006 — Present
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