Eunice D.

Executed comprehensive research and performed analysis to determine relevant keywords and ASINs for new PPC campaigns, utilizing tools such as Helium 10, Amazon Search Query Performance Report, and Product Opportunity Explorer. Conducted thorough competitor and category research to refine keyword targeting and enhance campaign optimization. Adjusted pricing data to improve business performance and ensured that targeted keywords were properly indexed and ranked for product listings. Formulated and executed strategies to boost sales, brand visibility, and recognition using Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads. Performed continuous optimization of PPC campaigns by reviewing performance data and modifying keyword bids, impressions, CTR, and conversion rates. Oversaw budget management for campaigns, estimating monthly expenses, and reconciling discrepancies. Engaged in competitor PPC activity monitoring for insights and opportunities. Conducted audits of new clients' prior campaign performances and optimized product detail pages (PDP) by advising on enhancements to images and content. Ensured proactive monitoring of account health and metrics while addressing any identified issues promptly. Managed product listings vigilantly to rectify unauthorized changes, pricing errors, and Buy Box suppressions. Identified eligible items for coupon creation based on internal criteria and tracked their performance. Handled accurate FBA fee assessments and reconciliations, including creating case logs for issue resolution.

Created new PPC campaigns while conducting keyword and ASIN research utilizing Helium 10. Engaged in deep category and competitor analysis to ensure accurate keyword targeting. Conducted pricing research to identify necessary changes to enhance business objectives and verified that all listings were properly indexing for targeted keywords. Developed and implemented strategies aimed at driving increased sales, visibility, and brand recognition via Amazon Sponsored Ads, analyzing campaign performance and optimizing to maintain ROI goals. Monitored critical account metrics including keyword bids, impressions, CTR, and conversion rates while managing budgets to improve ROI. Audited historical performance of new client campaigns to pinpoint critical drivers of PPC success. Suggested enhancements for product detail pages (PDP) and acted on account health metrics, ensuring timely alerts regarding any issues. Managed product listings to proactively address unauthorized modifications, pricing discrepancies, and monitoring the Buy Box. Identified items qualifying for coupon creation and conducted necessary actions for reimbursements and shipment reconciliations. Updated the case management system while taking care of virtual bundle price checking and addressing brand health issues. Monitored inventory and forecast requirements to secure adequate FBA/FBM inventory.

Provided recommendations regarding items unsuitable for sale based on established criteria and managed order approvals through forecasting. Modified product listings as necessary and collaborated with E-Commerce teams to fulfill orders on Amazon and Shopify. Addressed customer inquiries through Amazon Seller Central and Shopify, monitored FBA inventory, and handled production material restocking. Recorded invoices in QuickBooks Online and reviewed various financial metrics including Cost of Goods Sold, daily product tracking, and associated analytics. Coordinated with suppliers on return requests and resolved customer complaints by identifying root causes and proposing effective solutions. Maintained detailed product descriptions, identified manufacturer details for accuracy, and managed product listing documentation. Interfaced with e-commerce team members to improve listing performance, while assisting in reports and analyses through spreadsheet management.

Created work orders and processed invoices through FieldEdge as well as recorded transactions in QuickBooks. Developed weekly accounts receivable reports and performed invoice and bank reconciliations. Analyzed expenses while generating various reports including weekly material purchase and construction material reports.

Managed purchasing operations by conducting supplier performance assessments to reduce production downtime. Identified new low-cost strategic suppliers and improved reaction times with existing suppliers while negotiating costs to avoid expedited shipping fees. Handled various purchase agreements, including price negotiations and management of supplier escalations. Maintained the Approved Supplier List and monitored market trends, issuing purchase orders for samples and pre-mass production as required. Reviewed purchase contracts, analyzed bids for optimal value, and selected suppliers accordingly, evaluating their reliability and addressing defective goods when necessary. Ensured timely deliveries to support operations and engaged in continuous cost-saving measures.

Expedited ordered items to meet production demands and monitored material availability using the SAP system. Conducted material planning based on supplier lead times, secured price negotiations for direct materials, and generated daily MRP lists for assigned items. Implemented successful communication with suppliers regarding order confirmations and ensured on-time deliveries while collecting data for procurement processes.

Released purchase orders and material schedules to suppliers while managing manual purchase requisitions. Addressed issues affecting order acceptance, loading, and delivery, coordinating open order summaries and ensuring supplier promise dates were updated in the ERP system.

Assisted with purchasing operations and supported the purchasing team in various tasks including order processing and documentation management.