Fatema B.
Senior Marketing Specialist
Open to offersNew to PlatformAbout
Fatema S. is a seasoned Marketing Specialist based in Dubai, United Arab Emirates, with over 14 years of experience across sectors such as technology and banking. Her expertise spans strategic marketing, event management, and digital promotion, underpinned by a strong proficiency in CRM systems and digital marketing platforms. At TP-Link MEA FZE, she excelled in executing strategic marketing efforts, leveraging data-driven insights to optimize campaigns and improve brand visibility. Previously, at Midis System Integration Group, she planned and executed MDF activities, enhancing visibility across diverse sectors. Her tenure at Social Insight saw her develop lead generation strategies and high-converting landing pages. With a background at Quest Software and RAK Bank, she honed her skills in managing marketing development funds, reporting, and strategic analyses, further enhancing her comprehensive approach to marketing initiatives.
Experience
MARKETING EXECUTIVE
TP-Link MEA FZE · 2023 — 2025Formulated and implemented marketing strategies tailored to audience objectives. Directed comprehensive digital marketing campaigns encompassing social media, email marketing, and influencer partnerships. Organized events and webinars to boost brand visibility and engagement. Managed the website's upkeep, ensuring content accuracy and user experience enhancements. Applied data-driven insights for performance optimization and lead generation.MARKETING EXECUTIVE
MIDIS SYSTEM INTEGRATION GROUP · 2021 — 2023Led the planning and execution of MDF activities involving webinars, digital campaigns, and physical events. Supervised the website creation process, overseeing sitemap design and server migration for affiliates. Crafted marketing strategies to elevate brand visibility across different sectors. Coordinated events and exhibitions, ensuring smooth execution and engagement from stakeholders. Utilized CRM systems and digital marketing tools to enhance campaign performance.ACCOUNT MANAGER
SOCIAL INSIGHT · 2020 — 2021Created high-converting landing pages and managed lead generation efforts to enhance engagement. Oversaw lead uploads to client portals for precise campaign tracking and reporting. Employed the Converter portal for effective campaign management and performance evaluation. Worked alongside cross-functional teams to establish and execute strategic marketing initiatives. Improved brand visibility through focused digital marketing activities, including social media and email campaigns.MARKETING EXECUTIVE
QUEST SOFTWARE (DELL TECHNOLOGIES) · 2015 — 2020Managed Marketing Development Funds (MDF) for partners and distributors. Planned and coordinated events and training sessions, handling logistics, budget management, and evaluations after each event. Generated monthly sales reports and metrics using Salesforce for insights into management. Developed targeted marketing strategies to boost brand visibility and engagement. Collaborated with cross-functional teams to align marketing initiatives for successful execution.BANK ADMINISTRATOR
RAK BANK · 2013 — 2014Created and analyzed MIS reports to assist decision-making processes for bank operations. Collaborated with IT to generate Cross Sell reports using SAP Business Object Intelligence System. Developed marketing strategies focused on improving brand visibility and enhancing customer engagement. Utilized advanced Excel skills for data analysis and effective presentation of findings.TECHNICAL COORDINATOR
AL FUTTAIM TECHNOLOGIES · 2011 — 2012Provided technical support for PABX systems, addressing issues through phone, email, and in-person interactions. Escalated complex problems to higher support levels to ensure timely resolution within SLA timelines. Handled client orders and invoices while following up on payments to sustain strong client relationships. Worked with cross-functional teams to enhance service efficiency. Assisted in training new staff on technical support protocols and customer service practices.
Skills & Expertise
Education
- Bachelors of Engineering in Information TechnologyInstitution not specified · 2004 — 2008
Interested in this professional?
Sign in as an employer to save this profile or invite Fatema B. to a job.
Sign in as an employer