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Fatima B. — SEO Specialist from Pakistan

Fatima B.

SEO Specialist

Pakistan 2-3 years
Open to offersNew to Platform
Languages
English
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About

Fatima B. is a SEO Executive based in Lahore, Pakistan, with over three years of experience specializing in off-page SEO and link building strategies. At Folium AI, she leads campaigns focused on enhancing domain authority through backlink acquisition and guest posting, effectively leveraging her skills in email outreach to secure high-quality links. Her prior tenure at Nexa Technologies saw her executing comprehensive off-page SEO strategies that drove tangible increases in organic traffic and rankings. Fatima's expertise includes using top SEO tools like Ahrefs and SEMrush for backlink audits and competitor analysis, and her proficiency extends to managing Google Business Profile listings to optimize local SEO. Her unique background in psychology provides her with an analytical edge in understanding digital outreach dynamics.

Experience

  • SEO Executive – Off-Page SEO & Link Building

    Folium AI · 2024 — Present
    Led off-page SEO campaigns focused on link building, guest posting, and niche edits to enhance domain authority. Conducted blogger outreach and email campaigns to secure high-DA backlinks from relevant sites. Managed and optimized Google Business Profile (GBP) listings for local SEO. Monitored backlink profiles with Ahrefs and Majestic, while tracking indexation through Google Search Console. Collaborated with the content team to create optimized briefs aligned with link building objectives, ensuring NAP consistency across directories and citation platforms for improved local SEO.
  • SEO Executive

    Nexa Technologies · 2022 — 2024
    Executed off-page SEO strategies leading to measurable enhancements in organic traffic and rankings. Developed and maintained a diverse backlink portfolio through guest posting, directory submissions, and outreach efforts. Conducted competitor backlink analysis using SEMrush and Ahrefs to discover link-building opportunities. Managed outreach pipelines via targeted email campaigns to niche bloggers and website owners. Assisted with keyword research, content briefing, and provided on-page recommendations for client websites. Monitored website performance metrics utilizing Google Analytics and Google Search Console.

Skills & Expertise

Education

  • BS Psychology – Clinical Psychology
    University of the Punjab, Lahore · 2021 — 2025

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