Fattah K.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformLanguages
English
Video Introduction
No video introduction yet
The candidate has not added a video.
Contact information and social networks are private. Connect to unlock.
About
Fattah K. is a Digital Performance Marketing Specialist based in Jakarta, Indonesia, with five years of experience driving growth in industries such as retail, health & beauty supplements, and furniture through SEO, SEM, and Meta Ads. At GENTEM Indonesia, he managed a monthly ad budget of IDR 350–500 million across multiple channels, optimizing CPA, restructuring campaigns, and aligning creative direction with conversion targets for five brands. His tenure at Taiwan New South Center Indonesia involved developing end-to-end digital strategies, refining product positioning, and building CRM systems to improve lead tracking and sales alignment. With PT Eurobutik Bangun Indonesia, Fattah enhanced content strategy and on-page SEO to boost web visibility and led collaborations to expand brand reach. At PT Chakra Naga Furniture and PT SVO Garuda Mentari, he focused on performance-driven advertising, creative management, and funnel optimization, demonstrating a strong command of campaign analytics and integrated marketing channels.
Experience
Senior Digital Marketing
Taiwan New South Center Indonesia · 2022 — 2026Led the development of digital growth strategy with a focus on business development, product-market fit, and organic scalability initiatives. Shaped product positioning to better target market demand and enhance value proposition clarity within digital communications. Established workflow structures aimed at improving team efficiency with limited resources. Took responsibility for overall digital marketing and sales performance, ensuring alignment between marketing efforts and sales conversion targets. Designed and managed organic growth on social media platforms, optimizing content for engagement and brand consistency. Expanded TikTok growth through content planning and live-stream optimization, emphasizing lead generation under budget constraints. Directed sales team processes by refining funnel stages, implementing workflow improvements, and performance evaluations. Developed CRM systems to enhance lead tracking, conversion monitoring, and data-driven marketing and sales decisions.Digital Performance Marketing Specialist
GENTEM Indonesia · 2024 — 2025Oversaw Google Ads and Meta Ads budget allocation on a monthly basis, adjusting spend according to channel performance, CPA efficiency, and revenue contribution. Managed a full-funnel performance strategy for five brands, identifying bottlenecks and enhancing stages from traffic generation to retention. Refined CPA and Cost per Action through campaign restructuring, creative testing, audience segmentation, and bid adjustments. Participated in digital campaign planning and social media strategy to ensure alignment between creative direction and conversion goals. Crafted performance-based ad angles and scripts to improve key campaign metrics. Provided input on landing page messaging, funnel structure, and tracking. Served as Project Specialist for selected brands to enhance bottom-funnel results, including CRM development, lead tracking refinement, and conversion leakage analysis. Pursued monthly and quarterly CPA improvement goals via experimentation and structured optimization.Digital Marketing/Social Media Marketing
PT Eurobutik Bangun Indonesia · 2022 — 2022Administered the company's digital channels, managing both website presence and social media with a primary focus on Instagram growth and SEO improvement. Enhanced organic traffic through on-page SEO optimization, keyword targeting, and content refinement. Formulated Instagram content strategies to support consistent branding and audience engagement. Organized digital collaborations with brands, influencers, and media partners to broaden reach and increase brand exposure. Facilitated the digitization of offline brand activations to augment campaign impact across platforms. Coordinated with digital media partners to implement cooperative campaigns aimed at boosting awareness.Digital Marketing Specialist
PT Chakra Naga Furniture · 2022 — 2022Directed comprehensive digital marketing operations spanning paid media, SEO, and social media while overseeing and mentoring the creative team. Supervised monthly advertising budgets allocated to Google Ads and Paid Social, focusing on CPA and conversion benchmarks. Led all aspects of campaign development including planning, performance projection, creative briefings, and budget strategy. Coordinated workflow activities for the creative team covering campaign scripting, idea generation, shooting schedules, and content aligned to performance needs. Conducted SEO initiatives to boost organic visibility and supplement traffic growth. Managed KOL marketing by identifying influencers, negotiating deals, and synchronizing collaborations with branding goals. Integrated paid, organic, and influencer marketing channels to reinforce the digital ecosystem.Ads Specialist
PT SVO Garuda MentariHandled Meta Ads campaigns for health and beauty supplement products, maintaining focus on Cost per Acquisition and conversion rate optimization. Oversaw monthly advertising spend, distributed based on real-time campaign outcomes and audience engagement. Executed campaign setup, handled ad content production, performance-focused copywriting, landing page creation, and tracking configuration. Utilized structured testing methods including creative angle variation, audience segmentation, and bid strategies to improve click-through and conversion rates. Monitored daily metrics and enacted ongoing optimizations to achieve CPA targets. Collaborated with the sales team to ensure campaign-generated leads met qualification standards and supported overall funnel improvement.
Skills & Expertise
Education
- Bachelor Degree in EngineeringUniversitas Nasional
Interested in this professional?
Sign in as an employer to save this profile or invite Fattah K. to a job.
Sign in as an employer