Felana
Mid-Level Marketing and Communication Specialist
Open to offersNew to PlatformAbout
Felana R. is a seasoned Marketing and Communication Specialist who has demonstrated expertise across various domains, including Marketing Analytics, Search Engine Optimization, and Social Media Optimization. She has held significant positions in esteemed organizations, such as Constellation Group Talatamaty, where she was pivotal from April 2022 to October 2023 in defining and executing strategic internal and external communication initiatives. Her role involved the conception of editorial lines for visual and audiovisual communication tools and the organization of various corporate events. As a dedicated consultant for community management, Felana successfully manages social media engagements, showcasing her versatility and adaptability in freelancing environments. Her academic credentials include a Master's degree in Marketing and Commerce from ESSCA Antanimena, which complements her practical experiences at companies like SPC Propain Ankorondrano where she currently applies multichannel marketing strategies, overseeing communication planning, budget management, and competitive analysis.
Experience
Marketing and Communication Manager
Constellation Group Talatamaty · 2022 — 2023Defined internal and external communication strategy in collaboration with management. Developed editorial line for visual and audiovisual communication materials. Drafted and distributed company communication materials. Oversaw implementation of downward, upward, and horizontal communication initiatives. Organized various events such as afterworks and team-building activities. Monitored and evaluated communication actions and conducted reporting. Practiced marketing automation and performed competitive analysis.Communication and Marketing Manager
SPC Propain Ankorondrano · 2023 — PresentExecuted multichannel marketing action policy established with the management team. Defined the commercial communication plan. Implemented and tracked marketing and communication actions operationally. Designed the editorial line for digital tools in collaboration with relevant teams. Drafted and disseminated internal communication materials. Organized and monitored trade shows and fairs. Evaluated marketing and communication actions before, during, and after events. Managed marketing department budget and conducted various reporting and KPI analysis. Implemented customer satisfaction analysis.Community Management Consultant
Freelance Contract · 2021 — PresentManaged and moderated social media platforms. Created a variety of communication materials. Moderated chat interactions.Marketing and Communication Manager
Master Trade Morarano Alarobia · 2019 — 2021Defined the internal and external communication strategy with the management. Developed the editorial line of visual and audiovisual communication supports. Drafted and circulated company communications. Monitored the implementation of various communication initiatives. Organized diverse events such as afterworks and team-building activities. Controlled and evaluated communication actions and conducted reporting. Engaged in marketing automation and competitive analysis.Web Writer
Freelance Contract · 2015 — 2019Collected data on various themes, structured text content, and wrote articles that met client requirements.Marketing and Communication Manager
Zip Madagascar Ankorondrano · 2019 — 2019Formulated the launch strategy and implemented digital marketing actions. Organized events and engaged in marketing monitoring. Conducted strategic and competitive analysis.Marketing and Communication Officer
Vivetic Andraharo · 2017 — 2018Created communication materials such as press releases, posters, and flyers. Organized various events, including afterworks and themed days. Moderated social media and ensured their effective management. Developed reporting and various follow-ups. Formatted internal documents and performed competitive analysis.Marketing and Communication Intern
Vivetic Andraharo · 2016 — 2016Updated the client database by adding and removing accounts. Created internal communications such as posters and notes. Formatted internal documents and conducted competitive analysis.
Skills & Expertise
Education
- Master in Marketing and BusinessESSCA Antanimena · 2019 — 2021
- Professional License in Marketing and BusinessESSCA Antanimena · — — 2010
- Baccalaureate ESAlliance Française Antsahabe
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