Felicia C.
Mid-Level Digital Graphic Designer
Open to offersNew to PlatformPortfolios
About
Felicia C. is a Graphic Designer based in Bekasi, Indonesia, bringing a decade of experience in creative industries with a strong focus on digital and e-commerce design. At Philips Indonesia (Personal Health), she serves as an E-Commerce Graphic Designer, developing Product Detail Pages (PDP) for marketplace listings, designing motion graphics and static visuals for social media ads, producing video content for TikTok marketing, and creating category banners to enhance store visibility. Felicia’s expertise extends to crafting comprehensive marketing collateral and content, from key campaign visuals to collaboration banners and promotional materials. With prior senior roles in creative marketing and content creation at PIG ME UP & I BEEF UP and Lavene Pictures, her portfolio spans social media planning, brand identity projects in logistics, F&B, and the wedding industry, as well as designing wedding photobooks and managing digital imaging. Felicia earned her degree in Visual Communication Design from Tarumanagara University and is fluent in Indonesian with conversational proficiency in English.
Experience
Creative Marketing Lead
PIG ME UP & I BEEF UP · 2024 — PresentDirected the production of marketing collaterals for multiple tenants, including KOL & PR package designs, menus, and promotional materials. Developed integrated digital marketing strategies encompassing SEO, content marketing, social media, email marketing, and paid advertising. Oversaw the generation of content for web, social media, and email channels, collaborating with the content team to ensure consistency and quality. Led cross-functional digital marketing teams and coordinated marketing strategy development in alignment with company objectives, working closely with internal departments.E-Commerce Graphic Designer
Philips Indonesia (Personal Health) · 2024 — PresentCreated new Product Detail Pages and bundling packages for marketplace product listings. Designed visual assets for campaigns, digital advertisements, and social media, including both motion graphics and static visuals. Produced collaboration banners for brand partnerships within marketplaces and developed category banners to optimize store visibility. Produced and edited video content for TikTok marketing, coordinating closely with product and sales teams to align efforts with marketing objectives.Senior Graphic Designer
Monopictura · 2016 — 2019Executed backup photography for weddings and edited photos to align with company requirements. Designed wedding photobooks and managed booth decoration concepts, flyer creation, and pricelist designs for events or exhibitions, while also supporting marketing by participating in product package sales.Jr Graphic Designer and Photographer Intern
Monopictura · 2015 — 2015Provided backup photography support at weddings and performed photo editing to match company standards, in addition to designing wedding photobooks.Senior Graphic Designer and Content Creator
Lavene PicturesHandled brand sales and served as a content creator, while also designing social media visuals and collaborating with clients on wedding photobook designs. Managed the preparation and design approval process for these products.Senior Graphic Designer
PT. Merry Riana GroupProduced visual concepts and graphic designs in adherence to design principles for a range of materials, including company profiles, landing pages, booklets, brochures, annual reports, newsletters, posters, flyers, infographics, brand identities, presentations, and related documents, utilizing appropriate design software.Graphic Designer
PT. Gessa Boga VenturaGenerated marketing collaterals for tenants, created KOL & PR package designs, and produced restaurant menus as well as materials for marketing promotions.
Skills & Expertise
Education
- Visual Communication DesignTarumanagara University · 2012 — 2016
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