Felipe V.
Senior UX/UI Product Designer
Open to offersNew to PlatformLanguages
EnglishSpanishFrenchPortuguese
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About
Juan Felipe V. is a seasoned Sr. Product Designer specializing in UX/UI design, design systems, and user research across global markets, including the iGaming, telecom, SaaS, and marketing domains. With direct experience at SiGMA World, Betsson Group, Amusnet, NOWO, Haystack, Thallium Consulting, and Meliorism, he has led the design and implementation of digital products, web interfaces, and scalable events platforms. Juan Felipe V. has owned end-to-end UI processes, partnering closely with cross-functional teams to define user flows and ensure brand consistency for international projects. He has contributed to product planning, established comprehensive design systems, and executed user research-driven designs, while supporting marketing initiatives and mentoring junior designers. His multilingual skills and global exposure enable effective cross-cultural collaboration and delivery of research-driven, visually cohesive solutions.
Experience
Sr. Product Designer
SiGMA World · 2026 — PresentDirected the design and deployment of scalable, user-centric frontend interfaces for global event platforms, websites, and digital products. Managed the full UI process, integrating UX research, wireframes, high-fidelity designs, and frontend implementation. Collaborated with product managers, UX designers, and developers to establish user flows, information architecture, and interaction patterns. Advanced usability, accessibility, and conversion improvements through data-driven design iterations and testing, while standardizing design system practices for brand consistency across international events.Sr. UX/UI Designer
Amusnet · 2024 — 2025Created wireframes and prototypes at varying fidelity to communicate design concepts and user interactions. Designed interfaces focused on visual appeal and user-friendliness while ensuring alignment with brand guidelines. Developed and maintained an integrated design system, establishing standards and documentation, and adapting best practices. Coordinated with the development team to implement and uphold design system standards for consistency and efficiency.Product Designer
Betsson Group · 2023 — 2024Produced designs guided by research insights and industry practices, maintaining the design system and creating user interfaces and journeys. Collected requirements from research and stakeholders, working closely with the product team on planning and prioritization. Supported prototyping and high-quality production of designs using software sketches, storyboards, sitemaps, and process flows. Collaborated with the Lead UX designer to deliver frontend visuals and advocated for product vision internally.Graphic User Interface Designer
Haystack · 2022 — 2023Coordinated with teams and clients to plan and develop various digital and marketing materials, including web pages, presentations, and promotional content. Translated strategic guidelines into consistent design outputs aligned with brand image, managed content creation through manual and software methods, and ensured quality in color, typography, and layout. Guided the process of uploading project assets to content management systems and applied market insights to inform design work. Carried out user research and led the prototyping and wireframing of a mobile application, iterating on feedback and managing design handoffs to development.UX / UI Designer
NOWO Portugal · 2021 — 2022Assessed requirements for UX design across digital properties, crafting UI/UX design approaches for the brand. Generated UX designs using wireframes, flow diagrams, sitemaps, prototypes, and storyboards. Designed UI components and reviewed elements such as banners, CTAs, and page layouts for digital platforms. Collaborated with marketing and design teams to create tailored content and supported the execution of UX research and testing methods to inform user behavior assessments.Marketing Executive
Thallium Consulting · 2020 — 2021Implemented digital marketing campaigns aligned with strategic direction from senior managers, overseeing campaign execution on channels such as PPC and search. Researched audience demographics and adjusted initiatives accordingly, while also organizing and attending promotional events. Produced and reviewed copy for digital media, coordinated with internal and external teams, and reported campaign performance to management. Participated in web application redesign, created user personas and journey maps, ran usability tests, and collaborated with developers to ensure accurate implementation of design concepts for both web and mobile applications.UX/ UI Designer
Meliorism · 2019 — 2020UX/UI Designer
Behance · 2016 — 2019Customer Support Trainer
Uber · 2013 — 2015Facilitated onboarding and skills development sessions for Customer Support Representatives. Developed training materials reflecting current policies, products, and customer experience guidelines. Delivered training on CRM systems including Salesforce and Zendesk to ensure efficient case management. Led workshops on internal tool usage and KYC verification, covering topics such as data privacy, document validation, and fraud prevention. Collaborated with Quality Assurance to identify development areas, provided feedback-driven coaching, and promoted a customer-centric service approach.
Skills & Expertise
Education
- Diploma in ManagementSTUDY WORLD GLOBAL COLLEGE MALTA
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