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Fran M. — Senior Operations and Marketing Manager from Philippines

Fran M.

Senior Operations and Marketing Manager

Philippines 6+ years
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About

Fran Marie J. is a seasoned operations leader and digital marketing specialist with over 14 years of experience, notably transforming fast-scaling organizations into structured, high-performing teams. Based in Iloilo City, the Philippines, she has demonstrated her capability to grow an operation from 7 employees to over 3,200. In her role at FMF Virtual Services, she focuses on graphic design and social media management for paid campaigns. As an Operations Manager, she has played a pivotal role in reducing broker ramp-time from six to two months by refining CRM systems and onboarding processes. Fran has also been instrumental in setting up and managing CRM and email systems for new hires, utilizing her expertise in workflow automation and performance monitoring through platforms like HubSpot, Salesforce, and Microsoft Dynamics. Her certifications from HubSpot Academy further underscore her proficiency in areas such as content marketing and social media strategies.

Experience

  • CRM & Marketing Virtual Assistant

    Paydirt Earthworks Support Services · 2022 — 2025
    Implemented CRM and email systems for newly hired brokers while providing personal training, significantly reducing ramp-up time.

  • Operations Manager

    FMF Virtual Services · 2012 — 2022
    Oversaw the execution of remote support operations, managing the entire bid lifecycle for a team of estimators.

  • Graphic Artist & Social Media Manager

    FMF Virtual Services · 2022 — Present
    Developed visuals and promotional content for paid social media advertising campaigns.

  • Executive Administrative Officer

    Central Philippine University · 2003 — 2008
    Coordinated projects by assigning them to the appropriate estimators and ensuring schedules remained conflict-free, allowing bids to progress without delays.

  • Operations Leader

    Link Silicon Valley
    Customized reporting dashboards to monitor KPIs and campaign performance, and managed advertising expenditures, copywriting, and social media content for brokers’ campaigns.

Skills & Expertise

Office and AdminTraining and EducationDigital MarketingMicrosoft DynamicsCRMCRM ManagementMobile App DeveloperCMSCustomer Service and Admin Support

Education

  • Bachelor of Science in Management Accounting
    Central Philippine University · 2003 — 2008