Francis Z.
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Francis Z. is an accomplished Advertising & Promotions Associate, specializing in the execution and coordination of marketing campaigns. Currently working at ABS-CBN Corporation, Francis executes promotional strategies for music releases, leveraging digital, broadcast, and event platforms. His role involves managing campaigns from inception to completion, coordinating with marketing, social media, and production teams to ensure effective rollout. Francis has proven expertise in managing cross-functional team collaboration, handling promotional scheduling, and ensuring the seamless execution of press conferences and media events. Prior to this, he supported marketing initiatives at AGC Power Holdings Inc., where he was instrumental in the execution of on-ground and digital campaigns. A Bachelor of Arts in Communication graduate from Far Eastern University, Francis also brings strong skills in social media management, particularly with platforms like Facebook, Instagram, and YouTube.
Experience
Advertising and Promotions Associate
ABS-CBN Corporation · 2024 — PresentExecuted campaigns for music releases across digital, broadcast, and events. Coordinated with marketing, social media, and production teams to facilitate rollout. Managed the end-to-end execution of press conferences, media launches, and promotional events, while monitoring campaign activities to ensure the delivery of promotional requirements. Collaborated with TV, radio, and events teams to achieve integrated promotional exposure and handled logistics, documentation, and scheduling to support daily operations. Assisted in resolving coordination issues to ensure seamless execution among stakeholders.Marketing & Advertising Intern
AGC Power Holdings Inc. (One Mega Group) · 2024 — 2024Supported the execution of marketing and advertising campaigns across digital and on-ground platforms. Assisted in coordinating events and promotional activities, contributing to content ideation and various marketing initiatives. Provided administrative assistance including reports, documentation, and tracking of campaigns, while working closely with account managers and marketing teams to ensure the timely execution of assigned tasks.
Skills & Expertise
Education
- Bachelor of Arts in Communication (Convergent Media)Far Eastern University · 2020 — 2024
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