GABRIEL G.
Mid-Level Marketing and Communication Coordinator
Open to offersNew to PlatformAbout
Gabriel G. is an experienced Marketing and Communication Coordinator specializing in digital marketing and content strategy for the engineering and political sectors. At Meza Engenharia, Gabriel leads company-wide content planning, team coordination, social media management, and the production of institutional videos and podcasts, while implementing SEO copywriting to enhance website visibility. His career includes roles with Federal Deputy Clarissa Tércio, handling scriptwriting, digital content planning, and electoral strategy, and with Job Marketing e Comunicação, managing content for eight diverse accounts and editing short-form videos. Previous experience spans journalism with Jornal do Commercio, where Gabriel produced content in health, politics, and economics, applying Google Ads and CapCut video editing expertise. Gabriel’s background includes professional exposure in tourism, sports marketing with Sport Club do Recife, and academic agencies, consistently demonstrating advanced skills in CRM and paid media management.
Experience
Marketing and Communication Coordinator
Meza Engenharia · 2024 — PresentOversees content strategy planning and implementation, manages social media channels while coordinating the creative team, and handles institutional and social video production including scripting, recording, and editing. Designs internal marketing campaigns for employee engagement, constructs communication systems between construction sites, and produces the 'Engenharia Sem Filtro' podcast. Applies SEO copywriting to enhance website ranking, develops annual marketing plans, and collaborates with the sales team on Lead Scoring and CRM tracking. Executes email marketing strategies using Lead Scoring, identifies potential influencer partnerships, and works with paid media through LinkedIn and Google Ads, as well as strategies for promoting job vacancies internally.Mid-Level Marketing Analyst
Federal Deputy Clarissa Tércio · 2024 — 2024Developed strategic scripts for social media videos aiming at retention and engagement, aligned digital content planning to the communication funnel, and produced written content for multiple platforms. Conducted coverage of official agendas through photography and story production, managed communication processes in Trello and ClickUp, and supported editorial strategies during the electoral period by leveraging IBGE data.Mid-Level Social Media
Job Marketing e Comunicação · 2023 — 2024Planned and managed content for diverse client accounts, adapted post language to various audiences and platforms, and edited short-form videos with CapCut. Coordinated client briefings and design team alignment while facilitating task processes with interns and designers.Copywriter (Journalism Intern)
Jornal do Commercio / TV Jornal · 2022 — 2023Researched and developed journalistic content in areas such as health, politics, mobility, and economy. Applied SEO techniques for article optimization and identified high-traffic topics using Google Trends, while also providing support for coverage of major public-interest subjects.Social Media Intern
Ascom CIn UFPE · 2019 — 2021Contributed to institutional social media campaigns by planning and executing initiatives, monitored metrics, reported performance, and managed event coverage. Administered publication schedules through TweetDeck and mLabs, and developed engagement activities.Social Media (Volunteer)
Tubo de Insight – UFPE Experimental Agency · 2018 — 2019Created and planned advertising-focused social media posts and produced informative and educational written content. Developed editorial formats and documented digital coverage of agency events.Social Media Intern
Sport Club do Recife · 2018 — 2019Produced and monitored official social media content, performed pre- and post-match coverage, and executed copywriting for social networks. Helped develop engagement strategies, supported membership marketing efforts, and prepared metrics reports for media kits.Junior Marketing Analyst (Freelancer)
Baracho Turismo · 2018 — 2019Planned the promotion of travel packages on social media, generated growth and engagement initiatives, and provided promotional copywriting. Covered tours and activities, tracked metrics, and devised paid traffic strategies.
Skills & Expertise
Education
- Bachelor’s Degree in Advertising and PropagandaFederal University of Pernambuco (UFPE) · — — 2024
- Bachelor’s Degree in JournalismFederal University of Pernambuco (UFPE) · — — 2023
- Bachelor’s Degree in MarketingUnibra (Centro Universitário Brasileiro) · — — 2014
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