Gabriela M.
Senior Digital Communication Specialist
Open to offersNew to PlatformAbout
Gabriela M. is a seasoned Digital Communication Specialist with over six years of experience in managing social media strategies and enhancing digital content for brands across various platforms, such as Instagram, Facebook, LinkedIn, and TikTok. Based in Nicaragua, she has demonstrated expertise in community management, content optimization, and maintaining brand voice consistency. Her professional journey includes a pivotal role at Instituto de Estudio e Investigación Jurídica (INEJ) as a Digital Communications Specialist, where she advanced communication workflows, ensured quality control on audiovisual content, and collaborated with teams for content adaptation. As a freelancer, she supports clients by developing tailored social media strategies, optimizing engagement, and planning creative content. Gabriela is detailed in process-driven environments, currently advancing her skills through a Master’s in Educational Innovation while proficiently using tools like Adobe Creative Suite and Meta Business Suite.
Experience
Social Media Specialist
Freelance · 2026 — PresentDesigned and implemented social media strategies that aligned with brand positioning and engagement goals. Generated, adapted, and enhanced content for various platforms including Instagram, Facebook, LinkedIn, and TikTok. Organized content calendars and coordinated campaign execution to ensure consistent brand messaging across digital channels. Evaluated social media performance metrics to enhance content effectiveness and audience outreach. Partnered with clients on creative direction and digital communication strategies.Digital Communications Specialist
Instituto de Estudio e Investigación Jurídica (INEJ) · 2023 — PresentAssessed, refined, and sanctioned digital assets on a monthly basis to uphold brand consistency in social media campaigns, academic promotions, and web content. Conducted QA on audiovisual materials and social media posts for improved clarity and tone. Worked alongside marketing, academic, and design teams to modify and adapt content for Facebook, Instagram, LinkedIn, and internal platforms. Established communication workflows aimed at enhancing user experience, contributing to improved satisfaction rates across digital channels. Created and sustained brand messaging guidelines to elevate content quality and strengthen audience engagement.Digital Communications Associate
Instituto de Estudio e Investigación Jurídica (INEJ) · 2021 — 2023Oversaw communication channels and social media interactions, ensuring professionalism and alignment with brand voice. Evaluated promotional and marketing content for accuracy and suitable tone. Collaborated with cross-functional teams to enhance messaging clarity and maintain informational accuracy across all digital platforms.Technical Support Representative
Instituto de Estudio e Investigación Jurídica (INEJ) · 2020 — 2021Handled a high volume of inquiries and provided support, achieving satisfactory resolution rates. Maintained consistent communication standards through structured processes and follow-ups. Advanced workflow efficiencies to minimize response delays.Customer Service Representative
IBEX Nicaragua · 2018 — 2020Addressed customer concerns and resolved complex issues while employing strong communication and empathy skills. Developed foundational capabilities in service delivery, conflict resolution, and professional communication.Digital Communication Intern
Soluciones Seguras S.A. / Loto Nicaragua · 2017 — 2018Assisted in monitoring social media, collecting insights for content planning and engagement evaluation. Contributed to content creation, event coverage, and audiovisual production to gain practical experience in brand storytelling. Employed basic design and editing tools to create digital assets that aligned with campaign goals.
Skills & Expertise
Education
- Master’s in Educational Innovation and ICT IntegrationPontificia Universidad Católica del Perú (PUCP) · 2022 — 2025
- Bachelor’s Degree in Social CommunicationUniversidad Centroamericana (UCA) · 2014 — 2019
Interested in this professional?
Sign in as an employer to save this profile or invite Gabriela M. to a job.
Sign in as an employer