Gerald L.
Mid-Level Gambling SEO Specialist
Open to offersNew to PlatformAbout
Gerald L. is an accomplished SEO Specialist based in San José, Costa Rica, with over three years of experience in the online gambling industry. Skilled in Technical SEO, On-Page SEO, keyword research, and content optimization, he has played a pivotal role in improving websites' organic visibility and performance. His expertise extends to managing WordPress CMS and executing comprehensive outreach campaigns. As an Outreach Specialist at Gambling Group, Gerald enhances website crawlability and indexability, collaborates across international SEO teams, and fortifies domain authority growth through strategic link-building initiatives. Previously at BetUS, he honed his skills in keyword research, SEO audits, and content strategy, leveraging tools such as Ahrefs, Google Analytics 4, and SEMrush. Gerald's foundational experience includes roles in healthcare data management and digital orthodontic design, alongside a commitment to ongoing education in digital marketing and SEO best practices.
Experience
Outreach Specialist
Gambling Group · 2024 — PresentExecuted technical SEO improvements to enhance website performance, crawlability, and indexability. Conducted keyword research and competitor analysis to discover content opportunities. Developed relationships with publishers through strategic outreach campaigns. Supported link-building initiatives to grow domain authority. Collaborated with SEO, Content, and Marketing teams to optimize existing pages based on search intent and SEO best practices. Assisted in website content updates and ongoing optimization efforts to boost organic performance. Managed outreach campaigns across multiple websites while maintaining professional communication with partners.Junior SEO Specialist
BetUS · 2022 — 2024Performed on-page SEO optimization across various web pages and landing pages. Conducted keyword research to identify ranking opportunities and support SEO content strategies. Managed website content through WordPress CMS. Assisted in implementing technical SEO recommendations for improved website health. Monitored website performance utilizing Google Search Console and SEMrush. Optimized content structure, metadata, headings, and internal linking. Collaborated with SEO specialists, editors, and content teams to enhance organic visibility while adhering to Google's best practices.Data Entry Clerk
Aya Healthcare · 2022 — 2022Maintained and updated large Excel databases with a focus on accuracy and detail. Processed sensitive healthcare records to ensure data integrity. Improved administrative workflows by organizing documentation and enforcing quality control.Technician & Mentor
Dentsply Sirona · 2019 — 2021Designed customized dental prosthetic solutions with a specialization in anterior dental restorations. Mentored and trained new technicians on production procedures and quality standards. Collaborated with multidisciplinary teams to ensure production efficiency.CAD Designer & Rework Support
Align Technology · 2018 — 2019Designed digital orthodontic treatment plans utilizing CAD software. Supported quality assurance and rework processes by working closely with technical teams to maintain high production standards.Bilingual Customer Service Representative
Sykes · 2017 — 2018Provided bilingual customer support for AT&T customers, resolving technical and service-related issues while consistently achieving customer satisfaction. Maintained effective communication in both English and Spanish.
Skills & Expertise
Education
- Digital Marketing & E-commerceUniversidad Fidélitas
- Human Resources TrainingPolitécnico Internacional
- High School DiplomaLiceo Ing. Manuel Benavides Rodríguez
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